Home > Predictions

Predictions 2023: Fortune Favors The Bold And Focused

See What Will Define Opportunity And Success In 2023

Predictions 2024 – Be The First To Know

Sign up now and get alerted when the Predictions 2024 guide goes live. Get analysts’ boldest predictions for the year ahead on critical topics including generative AI, B2B marketing, cybersecurity, and customer experience.

Country*

By checking this box, you agree to receive survey invitations and marketing communications.

Thank you for signing up. We’ll let you know the moment the Predictions 2024 guide goes live.

Our predictions span the globe. Explore resources tailored to North America, Europe, and Asia and discover what's coming in 2023.

Region:

US/CAN
EUR
APAC

The world has changed, and so has your business. The only way to stay ahead of disruption is to anticipate it. You can’t afford to get stuck in a holding pattern. You need insight into what’s next — not just for your industry but for your customers, markets, and competitors.

Get ahead of change with our analyst insight into what’s next. Use Forrester’s 2023 Predictions to understand where future opportunities exist and where growth has the most potential — and how you can move forward with confidence.

Predictions 2023

Technology
CX
Marketing
Industry
Webinars

Jump to:

Blog

Predictions 2023: Fortune Favors The Bold (And Focused)

Forrester’s Predictions 2023 is here. Discover how smart business leaders can weather 2023’s uncertainty and thrive. Read insights now.

Technology

Video

Predictions 2023: Future Fit Tech Leaders Will Seize The Day In Tough Economic Times

Video

Predictions 2023: A Metaverse + NFT Winter Will Cool Market Hype

Video

Predictions 2023: AI Will Become An Indispensable, Trusted Enterprise Coworker

Video

Predictions 2023: Economic Uncertainty Slows Some Automation Trends

Video

Predictions 2023: Tech Leaders Double Down On Cloud-Native While Google Buys More Market Share

Blog

Predictions 2023: Security Pros Face Greater Internal Risks

On top of the usual challenges, in 2023, security pros will see more risk coming from internal forces, such as enabling anywhere work and the future of the office. Learn more in our 2023 predictions.

Video

Predictions 2023: Environmental Sustainability Becomes A Strategic Imperative, Ushering In A Green Market Revolution

Video

Predictions 2023: Recession Fears And Talent Constraints Make EX Listening Imperative

Blog

Predictions 2023: Smart Manufacturing

The coming year will see manufacturers double down on existing technology initiatives to weather uncertainty and set themselves up for success.

Blog

Predictions 2023: Economic Uncertainty And Climate Shifts Will Shape Edge, IoT, And Networking

From the city to the farm, market forces will have a dramatic impact on edge, IoT, and networking. Learn more in our 2023 predictions.

Blog

Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.

Video

Predictions 2023: Organizations That Maintain Trust Will Thrive

Customer Experience

Video

Predictions 2023: CX Teams Thrive Or Wither Based On What They Do Now

Video

Predictions 2023: Consumers Will Spend More And Demand Better

Marketing

Video

Predictions 2023: Market Volatility Forces B2C CMOs To Play It Safe

Blog

Predictions 2023: Bold Shifts In Retail Models Will Be The Salve For Uncertain Times

In 2023, retail models will need to adapt to tap into new sources of profitability, which will become more critical amid economic headwinds.

Video

Predictions 2023: Winning B2B Organizations Refocus Around The Customer

Industry

Video

Predictions 2023: Commerce Operations Will Change The Game

Blog

Predictions 2023: Banks Will Batten Down The Hatches But Prepare For The Upturn

Inflation, rising interest rates, and the war in Ukraine are creating a challenging landscape for the banking sector, yet wise firms will invest with the long term in mind.

Blog

Predictions 2023: Public Sector Hesitancy Hinders Crisis Preparedness

As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future.

Video

Predictions 2023: Payments Players Focus On Fundamentals

Blog

Predictions 2023: Retail Health, Decentralized Trials, And Wellness Are On The Front Lines

To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.

Webinars

Webinar

Predictions 2023 Live

Explore the five top predictions that will shape 2023 success, including the bold moves you can take to focus your CX, B2B marketing, technology, and digital commerce actions.

Webinar

Predictions 2023 For The Public Sector

Join us for a webinar to position your agency’s workforce and data for 2023 change.

Webinar

Predictions 2023 For CX Leaders

Gather insight on ways to embrace customer obsession and pursue CX innovation that drives business results with designs and actions your customers will love.

Webinar

Predictions 2023 For B2B Marketing Leaders

Learn how to align your B2B organization for 2023 resiliency.

Webinar

Predictions 2023 For Technology Leaders

Watch this webinar to learn how to position your technology organization for 2023 success.