European Predictions 2021: Consumer Marketing
In these uncertain times, Consumer Marketing leaders have to adapt quickly and redefine their priorities while enduring budget cuts. With this in mind, Forrester’s team of expert analysts have worked on understanding what will happen in the consumer world in 2021 and beyond.
Presented by:
Thomas Husson, VP, Principal Analyst
Martin Gill, VP, Research Director
European Predictions 2021: Customer Experience
Despite the economic instability and a volatile market, it is not the time to give up on Customer Experience (CX). It is now even more important to retain customers and deepen their loyalty by offering them personalised and thoughtful customer experiences. Forrester’s team of expert analysts have worked on understanding what will happen in the world of CX in 2021 and beyond.
Presented by:
Joana de Quintanilha, VP, Principal Analyst
Oliwia Berdak, VP, Research Director
European Predictions 2021: Technology
The COVID-19 pandemic has affected the world unlike any other recent event. Technology leaders face challenges on how to shift and align tech budgets, knowing where to invest and plan for the future. Forrester’s team of expert analysts have worked on understanding what will happen in the Technology world in 2021 and beyond.
Presented by:
Laura Koetzle, VP, Group Director
Paul Miller, Principal Analyst