Forbes – The Future Of Loyalty Is Emotional. Not Transactional.

Low AI fluency, uneven adoption, and marginal productivity gains are limiting enterprise-scale impact  CAMBRIDGE, Mass., April 2, 2026 — According to Forrester’s (Nasdaq: FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and investment into measurable business impact. One of the key factors holding businesses back is low artificial intelligence quotient (AIQ) — Forrester’s measure of AI aptitude — with many employees lacking a clear understanding of how to use AI. Other barriers include an overemphasis [...]

At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success CAMBRIDGE, Mass., April 2, 2026 — Forrester (Nasdaq: FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26–29, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across [...]