< Newsroom
Home > Newsroom > Forbes – The Future Of Loyalty Is Emotional. Not Transactional.

Forbes – The Future Of Loyalty Is Emotional. Not Transactional.

Forbes: VP, Principal Analyst Dipanjan Chatterjee describes how winning brands are those who build emotional connections with customers and make them feel like more than a transaction.

Read the full article here. Read more from Dipanjan here.

Categories

Top 10 Emerging Technologies Fueling Growth

Discover the top technologies that will reshape industries. Hear Forrester’s Brian Hopkins on ROI, use cases, and strategies for quick wins and lasting growth.

Watch The Webinar
Press Release

Forrester’s 2026 Budget Planning Guides: Leaders Grow More Cautious As Economic Uncertainty Persists

2 days ago
While volatility is here to stay, embracing scenario planning can help regain control CAMBRIDGE, Mass., July 15, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 Budget Planning Guides, volatility is tempering 2026 budget optimism. Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious growth planning. Amid persistent volatility, [...]
Read More
Press Release

Forrester Announces Full Conference Agenda For Technology & Innovation Summit APAC 2025

July 9, 2025
At the event, tech, data, and security leaders will gain the skills to tackle today’s complex technology challenges and master driving innovation in a volatile world SYDNEY, July 9, 2025 – Forrester (Nasdaq: FORR) has announced the full conference agenda for its annual Technology & Innovation Summit APAC, being held in Sydney and digitally on [...]
Read More