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Forbes – The Future Of Loyalty Is Emotional. Not Transactional.

Forbes: VP, Principal Analyst Dipanjan Chatterjee describes how winning brands are those who build emotional connections with customers and make them feel like more than a transaction.

Read the full article here. Read more from Dipanjan here.

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Forrester: Global Technology Spend Will Grow By 7.8% In 2026 To Reach $5.6 Trillion

4 days ago
Despite US tariffs, tech spend across Asia Pacific, Europe, and North America will continue to grow this year CAMBRIDGE, Mass., February 2, 2026 — Forrester (Nasdaq: FORR) projects that global technology spend will grow by 7.8% in 2026 to reach $5.6 trillion — up from $5.2 trillion in 2025. According to Forrester’s Global Tech Market [...]
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Forbes – Super Bowl LX Is A Bud Light Cultural Moment Not Just A Football Game

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Forbes: Vice President, Principal Analyst Dipanjan Chatterjee describes how the Super Bowl marks a moment “to create relevance and shape the equity and emotional markers of a brand.” Read the full article here. Read more from Dipanjan here.
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