Forbes – The Future Of Loyalty Is Emotional. Not Transactional.

Forbes: VP, Principal Analyst Dipanjan Chatterjee describes how winning brands are those who build emotional connections with customers and make them feel like more than a transaction.

Read the full article here. Read more from Dipanjan here.

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Press Release

Forrester Announces 2025 Customer Obsession Awards Winners For North America

6 days ago
CIBC and a senior leader from AT&T to be honored at CX Summit North America for exemplifying customer obsession   CAMBRIDGE, Mass., May 27, 2025 — Forrester (Nasdaq: FORR) today announced Canadian Imperial Bank of Commerce (CIBC) as the recipient of its Customer-Obsessed Enterprise Award. Additionally, John Miller, vice president of consumer and retail solutions at AT&T, has [...]
Media Coverage

Associated Press – Apple Has Had Few Incentives In The Past To Start Making iPhones In US

May 23, 2025
The Associated Press: As the US administration threatens to place a 25% tariff on iPhones unless Apple begins building them in the US, VP, Principal Analyst Dipanjan Chatterjee describes how the tech giant can absorb some tariff-induced cost increases without significant financial impact, at least in the short term. Read the full article here. Read more from Dipanjan [...]