Google Isn’t Trying To Outsell Samsung With The Pixel 4a
The launch of Google’s latest budget smartphone, the Pixel 4a, has been a long time coming. On August 3rd the tech giant will present the Pixel 4a to the public. VP & Principal Analyst Frank Gillett shared his thoughts in a pre-commentary:
“Just like Apple’s iPhone SE, the Pixel A series phones are important for expanding the audience of customers that are comfortable splurging for a premium brand smartphone, but at a midrange price. So it’s important to ship a 4a before the fall launch of the Pixel 5.
Google isn’t trying to outsell Samsung with the Pixel 4a. This is like Microsoft’s Surface devices – they are thought leadership devices, showing the complete vision of Google to challenge and inspire their device partners to elevate their offerings.
The Pixel 4a is competing for mid-range premium phones like OnePlus Nord and iPhone SE. The buyers who don’t pay for full price flagship phones but want something nearly as good at half the price.”
If you want to discuss further details about the Pixel 4a or the smartphone market, please reach out to email@example.com