Multiple Forrester Analysts
How will AI impact the talent market in 2024? Or privacy? Or security? Or national elections? In this episode, nine of our technology and security analysts discuss our 2024 predictions for AI.
The episode starts with Principal Analyst Andrew Hewitt discussing a BYOAI (bring your own AI) prediction that says that 60% of workers will use their own AI for their jobs in 2024. Hewitt says the impacts of this prediction will be both positive and negative. On one hand, employees will be able to successfully automate parts of their job and improve productivity. On the other hand, there are legal, security, and privacy risks. All of this means that organizations will have to develop corporate sanctioned AI capabilities.
Some of the biggest challenges around rapid AI adoption include data culture and employee data literacy. Senior Analyst Kim Herrington discusses the impact of the prediction that says 60% of employees will get prompt engineering training in 2024. This means firms will need to budget for AI search, training, and the creation of prompts, as well as for data communicators to evangelize AI tooling and act as analytics translators.
AI is also predicted to have a major impact in the HR space in 2024 as more firms use it for talent management and recruiting purposes. Principal Analyst Betsy Summers says that, despite some of the mischief predicted (such as hiring an employee that does not exist), AI will continue to be embraced in HR organizations as a way of transforming manual activities and managing unstructured talent and employee data.
AI’s use in software development through generative AI tools such as TuringBots will continue to boost developer productivity, but the increase in AI-generated code brings security concerns. Senior Analyst Janet Worthington and Principal Analyst Sandy Carielli say the prediction that at least three breaches will be publicly blamed on AI-generated code in 2024 highlights the importance of testing AI-generated code and not assuming that it is automatically secure because it was generated by AI.
Data protection authorities around the world will continue to evaluate the risks associated with AI and personal data and enact new regulation. Forrester predicts that in 2024, the number of fines related to GDPR violations for AI cases will double. Principal Analyst Enza Iannopollo says this will drive organizations around the world to become more aware and proactive about protecting privacy in their applications of AI.
With national elections coming up in the US and around the world in 2024, there’s increased concern about generative AI’s role in influencing elections. Principal Analyst Kelsey Chickering and Senior Analyst Mo Allibhai discuss the implications of the prediction that AI-generated deepfakes will become the primary accelerant for election misinformation in 2024. The good news is that Principal Analyst Allie Mellen says that generative AI-created disinformation will fail to alter the course of any national elections because the real challenge lies in the distribution of disinformation and not the creation of it.