Emerging Technology
Emerging technology is reshaping business models and improving digital experiences for consumers and employees across industries and geographies. To leverage emerging technology effectively on their path to business and digital transformation, brands and enterprises must continually assess the technology landscape to separate vaporware from the truly emerging techs, while also evaluating the impact of new technologies on the organization’s technical debt and legacy operations and existing tech stack. Forrester can provide best practices and frameworks for building an emerging technology business case and getting the most from the emerging technologies you deploy. Read our insights to learn how to evaluate, implement, and drive business value with new and emerging technology.
Insights
Blog
The State Of AI Agents: Lots Of Potential … And Confusion
AI agents are getting a lot of buzz. They featured in Forrester’s top 10 emerging technologies for 2024, bagged the keynote spot at Salesforce’s conference, and have allegedly triggered an arms race between OpenAI and big tech companies. What, exactly, are AI agents? Forrester defines AI agents as: General AI systems trained to act invisibly […]
Blog
Avoiding Digital Imperialism In The Age Of AI
As AI becomes a key driver of economic growth, it presents both opportunities and challenges. To ensure AI benefits society, employees, customers, and organizations, it’s crucial to prevent a scenario where the concentration of power in the tech sector leads to a new form of digital dominance.
Get Ahead With 2025 Predictions Alerts
Want to be the first to know? Sign up now to be notified when our exclusive 2025 Predictions guides are available for download. Don't miss out!
Blog
Generative AI: Transformative Technology Or Big Disappointment?
Where are we with generative AI today and what can we learn from some of the experiences out there today? Find out in this preview of a session at our upcoming Technology & Innovation Summit EMEA.
Blog
OpenAI’s o1: More Than Meets The Eye
The new model is a significant step forward and a preview of what's to come. Learn about the three key innovations that power OpenAI's o1.
Blog
Manage Tech Debt Urgently To Prevent Tech Bankruptcy
The longer tech debt remains unresolved, the more resources are required to fix it. Learn how it can impact the delivery of new projects and weaken operational resilience in this preview of a new report.
Blog
Unlocking The Future Of Mobile Banking: Insights From Forrester’s 2024 European Digital Experience Review™
Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.
Blog
What’s New In Australian Mobile Banking In 2024
To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.
Plan Your IT & Security Budgets For 2025 Success
Watch our on-demand technology budget planning webinar. Get benchmarks for strategic investments, divestments, and experiments to maximize business value from 2025 tech and security spending.
Blog
Ten More Important Emerging Technologies For 2024
As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital. These trends influenced our selection of the next 10 top emerging technologies for 2024.
Podcast
Digital Doubles Vs. Digital Twins: Unraveling The Distinctions
There are digital doubles and digital twins. How can you tell the two apart? And more importantly, are either (or both) right for your organization? Vice President and Principal Analyst Paul Miller and Senior Analyst Stephanie Liu provide clarity in this episode.
Podcast
How GenAI Will Transform The Contact Center
Generative AI (genAI) holds tantalizing potential for contact centers, but turning that potential into reality will require overcoming some hurdles. How should contact center leaders get started? Senior Analyst Christina McAllister provides insight on What It Means.
Blog
Unleash The Power Of Tech: Technology & Innovation Summit APAC
In an era when AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. Forrester’s Technology & Innovation Summit APAC is your gateway to navigating this transformative landscape. Join us in Sydney on October 29, 2024, to harness the power of tech, talent, and AI and drive your business to new […]
Blog
Generative AI Impact On Clinicians: Bringing The Fever Down
Forrester research reveals that 46% of US healthcare organizations are in initial production implementation of generative AI (with departmental-scale use cases), scaling up to enterprise-level deployment. But it will take time, trial and error, training, and talent to make meaningful strides that positively impact the clinical workforce.
Blog
Four Takeaways From The Esri User Conference For Enterprises Leveraging Location Intelligence
In today's world, the availability of more data than ever plays a crucial role to quench our thirst for a more sustainable future and makes location intelligence even more important. Learn more in this review of the Esri User Conference in San Diego.
Blog
Tech Leaders Target Scale And Enhanced Productivity With 2025 Budgets
Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.
Blog
Converging Platforms For Greater Efficiency: The Rise Of Revenue Marketing Platforms
The proliferation of data and the shift towards buying groups have set MAP and ABM platforms on a collision course. It also has paved the way for what we now call Revenue Marketing Platforms — an innovation that merges the best of both MAP and ABM into a single, comprehensive hub.
Blog
Even GenAI-Trained Execs Are Confused About It (Our Survey Shows) — So Give Them Better Training
Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024). And you might think that execs would be better informed, considering the high-stakes decisions they must […]
Blog
RAG Is All The Rage — And The Machine Is Getting More Complex
Sophisticated enterprise knowledge applications require advanced RAG architectures. Use these three concepts to build smarter RAG apps.
From AI To Cloud: Where To Invest In 2025
Tech infrastructure budgets are rising, but businesses want outcomes from every dollar spent. Optimize your 2025 budget using insights from our tech infrastructure Planning Guide.
Blog
Budget Planning Season Is Coming. Use Forrester’s Budget Planning Guides To Cut Through Complexity.
Our Budget Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.
Blog
Australia And New Zealand: Navigating Business And Technology Priorities For 2024
Australian and New Zealand business and technology professionals have vastly different priorities as their organizations strive for a return to sustainable growth.
Podcast
Top 10 Emerging Technologies For 2024
The pace of technology innovation can make it hard to keep an eye on the tech horizon. In this episode, Vice President of Emerging Tech Portfolio Brian Hopkins walks through this year’s list of the top 10 emerging technologies, describing when each technology will bring value to users.
More posts