Emerging Technology

Emerging technology is reshaping business models and improving digital experiences for consumers and employees across industries and geographies. To leverage emerging technology effectively on their path to business and digital transformation, brands and enterprises must continually assess the technology landscape to separate vaporware from the truly emerging techs, while also evaluating the impact of new technologies on the organization’s technical debt and legacy operations and existing tech stack. Forrester can provide best practices and frameworks for building an emerging technology business case and getting the most from the emerging technologies you deploy. Read our insights to learn how to evaluate, implement, and drive business value with new and emerging technology.

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Introducing Forrester’s Interactive Wave Experience

Stephen Powers 3 days ago
Forrester has launched an updated experience for the Forrester Wave™. Read this blog to learn about the new upgrades that allow users to easily customize and compare vendors included in Wave evaluations.

Redefining The Fate Of Virtual Care

Arielle Trzcinski June 12, 2024
Following shocks to virtual healthcare, providers, payers, and partners will have to revitalize this important modality of care. Learn how in this blog post.

See Our Picks For 2024’s Top 10 Emerging Technologies

Join us on July 10 for a LIVE webinar where we’ll unveil the top 10 emerging technologies for 2024. See what made our list — and watch a LIVE demo of our AI tool, Izola!


Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI

Sudha Maheshwari June 7, 2024
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.

Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)

David Truog June 3, 2024
The future of human-machine interaction will be drastically more humanlike in six ways — creative, conversational, perceptive, embodied, physical, and personified — as a result of six emerging technologies. But these technologies are still immature, and the road ahead is fraught with challenges.

The Emerging Technologies That Will Drive The Future Of Payments

Pushpa Marwal May 30, 2024
Find out which emerging technologies will shape the future of payments and revolutionize transactions, customer interaction, and security — and which will fall short.

Consumers, Meet Your Virtual Match: Your Digital Double

Stephanie Liu May 29, 2024
Imagine if you could build an algorithm that makes algorithms work for you. You may not have to wait much longer.

Coming Soon: Forrester’s Top 10 Emerging Technologies For 2024

Brian Hopkins May 3, 2024
We've finalized our selections. (And, yes, the overwhelming wave of AI technologies influenced our selection process.) Find out what changed in our analysis this year and more on what to expect.

Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation

Abhijit Sunil April 17, 2024
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.

Reflections On The Major Themes From Mobile World Congress 2024

Dan Bieler April 9, 2024
This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe.

Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier

J.P. Gownder April 3, 2024
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.

The State Of Digital Experiences In Manufacturing In 2024

Paul Miller March 27, 2024
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.

Welcome To The Future Of Marketing Technology

Joe Stanhope March 26, 2024
Modernizing marketing technology requires an ecosystem approach. Learn the four strategic capabilities that should be prioritized in a martech ecosystem.

Don’t Get Blinded By Shiny Tech Objects

Get our guide to building a business case for emerging technology investment, identifying use cases, and securing support — and learn how Forrester’s CaDI analysis framework can prevent you from going down the wrong path.


Cisco Live EMEA 2024: Yes, AI Was Everywhere, And So Was A Surprising Amount of Innovation

Madelein van der Hout March 26, 2024
Cisco Live EMEA 2024 was a different event than past years and provided some pleasant surprises. Read our key takeaways from the event based on presentations and personal interactions with some Cisco executives.

The Justice Department Accuses Apple Of Smartphone Monopoly

Dipanjan Chatterjee March 21, 2024
Apple is being accused of smartphone monopoly but its "walled garden" principles have helped build brand devotion and customer loyalty. Learn more about this complex situation in this blog.

How G-Research Used TuringBots To Transform Software Development

Diego Lo Giudice March 21, 2024
Research and technology firm G-Research has successfully introduced TuringBots into its software development lifecycle. Check out this review the firm’s approach and results to learn how you can better leverage AI in your development processes.

GenAI Drives The Narrative, But A More Confident Tech Economy Is The Real Story Beyond The Q4 2023 Tech Services Earnings

Ted Schadler March 18, 2024
Recent earnings announcements from tech service providers signal optimism about increased demand in 2024 and provide three lessons about artificial intelligence for technology executives.

Manufacturers Use Emerging Technologies To Find A Mix Of Factory Locations That Is Just Right

Paul Miller March 5, 2024
Offshoring. Nearshoring. Rightshoring. Learn how emerging technologies such as ubiquitous sensing, distributed computing, AI, and data fabrics are being used to determine the optimal manufacturing mix.

Empower Your Marketing Org To Drive A Bigger Impact With GenAI

Download our generative AI (genAI) guide for CMOs to create a clear vision and strategy for B2B marketing genAI adoption with guardrails to mitigate risk — and a framework to assess your readiness.


Gemini For Google Workspace Plays The Long Game

J.P. Gownder February 23, 2024
Google recently announced its new generative AI solution for productivity, Gemini for Google Workspace. Can it compete with Microsoft Copilot? Here's what tech and business leaders need to know.

What Forrester’s 2024 AI Predictions Mean For Technology Executives

Ted Schadler February 23, 2024
Find out what Forrester's collection of 2024 AI and generative AI predictions mean for your technology strategy.

Secure Your Use Of Generative AI

Watch and learn how to use a security framework to secure genAI adoption and explore the security controls and skills crucial for safeguarding this emerging technology.
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