Featuring:

Chuck Gahun, Principal Analyst
Rick Bradberry, Principal Analyst
Kate Leggett, VP, Principal Analyst

Show Notes:

If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.

Here’s a closer look:

  • Principal Analyst Chuck Gahun explains why Perplexity’s new deal with Shopify is really a harbinger of things to come in consumer buying. Find out the steps that B2C brands should be taking to prepare for this dramatic change.
  • Principal Analyst Rick Bradberry discusses why a new guide from LinkedIn on B2B influencer marketing is not just a guide — it’s a validation of a growing trend that B2B CMOs should be watching.
  • Vice President and Principal Analyst Kate Leggett describes what drove Salesforce’s $8 billion pursuit of Informatica (hint: it goes way beyond CRM) and provides advice on how customers should be preparing for the tech giant’s agentic future.

If you’re heading to Forrester’s CX Summit North America in Nashville in a couple weeks, be sure to catch Chuck’s breakout session entitled “Supercharge Dynamic Commerce With The Future Of Digital Experiences” on Tuesday. Check out the full agenda for more details.

If you haven’t already, be sure to subscribe to Forrester’s What It Means podcast on Apple Podcasts, Spotify, or your favorite podcast app.

If you’re a Forrester client, check your inbox each Friday for the Forrester Take, where Forrester analysts provide their perspectives on trending topics like these.