Data Governance

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Blog

Many B2B CMOs Don’t Understand The Data Requirements For GenAI

Subhendu Pattnaik November 6, 2023
Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Imagine this scenario: Your marketing team is working to launch a genAI-powered campaign that’s designed […]
Blog

BI Governance Lets You Have Your Cake And Eat It, Too

Boris Evelson October 18, 2023
Learn how BI governance can help you achieve true data democratization at your organization.
Blog

New Company To Focus On Data Leadership And Literacy In The AI Era

Kim Herrington October 16, 2023
Learn more about the recent announcement from Growth Catalyst Partners outlining the formation of a new company to help improve data literacy and data communications.
Blog

Is Your Company Ready For The CSRD?

Aurelie L'Hostis October 12, 2023
Learn what it takes to comply with the requirements of the EU’s Corporate Sustainability Reporting Directive (CSRD).
Podcast

Managing The Privacy Risks Of Generative AI

What It Means September 28, 2023
Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.
Blog

Standalone ESG Reporting Solutions Do Not Help Clients Build Reliable ESG Management Platforms For CSRD

Raluca Alexandru September 25, 2023
Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]
Blog

When The Regulator Comes Knocking, Will You Have Your AI House In Order?

Michele Goetz July 18, 2023
The US Federal Trade Commission is officially investigating OpenAI. Learn how you can mitigate your risk exposure by addressing the eight areas of interest outlined in the FTC request.
Blog

Data Governance Unlocks The Impact Of Analytics: Data Strategy & Insights 2023

Jayesh Chaurasia July 12, 2023
Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.
Blog

Deliver Trusted Data By Selecting A Suitable MDM Solution

Jayesh Chaurasia June 20, 2023
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
Blog

Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization

Biswajeet Mahapatra May 26, 2023
In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]
Blog

Building An Insights-Driven Strategy: Where Do You Start?

Kim Herrington April 19, 2023
“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]
Blog

Convincing Customers To Share “More Data”: A CX NA Sneek Peak

Stephanie Liu April 18, 2023
“Get more data” isn’t a strategy. A winning marketing data strategy has to be specific and detailed. Learn more in this preview of my CX North America session.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Plan Now For Major Changes To Oracle Java Licensing Costs

Steven Russman April 10, 2023
Oracle has again changed licensing rules for its widely used Java product. On January 23, 2023, the company introduced a new license metric, the SE Universal Subscription. It offers all the benefits of the legacy Java SE subscription, plus universal use rights (desktop, server, and third-party cloud) and triage support for customers’ entire Java portfolio, […]
Blog

Get A Head Start On The National Cybersecurity Strategy

Jeff Pollard March 2, 2023
This blog outlines Forrester’s existing Security & Risk research to help organizations navigate, manage, and prepare their organizations for the implications of the National Cybersecurity Strategy.
Blog

NIST AI Risk Management Framework 1.0 — What It Means For Enterprises

Michele Goetz February 7, 2023
Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.
Blog

BI Vendors Can’t Resist The Sheen Of Data Fabric

Boris Evelson January 5, 2023
Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.
Blog

Data Quality Is For Life, Not Just For The Holidays

Simon Daniels December 23, 2022
Marketing data quality maintenance is an ongoing activity, not something that can be carried out every so often and then forgotten.
Blog

Data Mesh In 2023 And Beyond

Michele Goetz December 2, 2022
Clarity, challenges, and opportunities are all part of our 2023 predictions for data mesh.
Blog

Learn How Data Clean Rooms Can Uncover Deeper Insights At Our Data Strategy & Insights Event

Tina Moffett November 10, 2022
Learn how data clean rooms can allow your brand to share sensitive customer-level data with trusted partners such as retailers or publishers.
Blog

Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event

Noel Yuhanna November 4, 2022
Get tips for modernizing your data architecture with data fabric 2.0 in this preview of our Data Strategy & Insights event.
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