Data Governance
Learn about the latest trends in data governance and how best practices can improve data management and control within your organization.
Insights
Blog
AI Isn’t Cheap — Here’s How To Spend Smarter
While enterprise AI spending remains relatively modest today, the potential for overspending is significant. Most organizations are still experimenting, with only a few production-ready use cases. But that’s about to change.
Podcast
Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
Summer Team Up: Technology & Innovation Summit EMEA
From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.
Blog
Call For Entries! The Forrester Data & AI Impact Award
Forrester is accepting nominations for the Data & AI Impact Award, which recognizes enterprise data and AI initiatives that drive business outcomes. Find out more about the award and how to apply.
Blog
RSAC 2025 Early Stage Expo Preview: AppSec, IAM, GenAI, SecOps, And More
As we put together our game plan for what to see at RSA Conference 2025, we wanted to scope out innovation, identify which vendor booths will be a must-see, and (at least for one of us) minimize the number of steps to take around the Moscone Center.
Blog
Investing For Impact: The Power Of Clinical Intelligence
Healthcare organizations are investing heavily in technology, but these investments alone won’t optimize clinical workflows or enhance customer experiences. The missing element: clinical intelligence.
Blog
Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency
Most governance programs focus on control but fail to embed governance into the organization’s culture and decision-making process. They lack the human-centered roles that make governance successful.
Blog
Apple And The UK Government Broke A “Trust Promise”
We shared some classical Greek imagery in our recent blog on the UK government’s recent swathe of AI announcements. This week, I’m more inspired by Ancient Rome to say “mala tempora currunt!” Last month, Apple decided to stop offering its Advanced Data Protection (ADP) feature to new customers in the UK, and customers who opted […]
Summer Team Up: Technology & Innovation Summit NA
This July and August, seize the opportunity to elevate your team! Buy one pass for Technology & Innovation Summit NA and get one free. Tackle technology challenges together and walk away with actionable insights. Don’t wait — reserve your passes today!
Blog
It’s Time To Change The Rules For Defining The Value Of B2B Data
To prove that data investment should be a priority in your business, you need to adopt a rulebook that expands the definition of business value. Here's what to consider.
Blog
It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
Blog
Microsoft Tips Its Quantum Hand With Majorana 1
Microsoft's recent announcement marks a significant step — but how much progress does it reflect?
Blog
Announcing The Forrester Wave™: Modern Application Development Services, Q1 2025
MAD Services Deliver Cool New Products While Transforming Your Development Capabilities Modern application development (MAD) services represent the next wave in custom application development services. Emerging from the convergence of current and past services such as application development management services (ADMS), digital transformation services (DTS), digital product engineering services (DPES), and broader application modernization services […]
Blog
A Digital Product Passport Needs More Standardization And Fewer Standards
The Digital Product Passport promises significant benefits for sustainability, auditability, and consumer information, but a lack of agreement on standards makes it difficult to realise this promise ahead of European deadlines in 2027.
Blog
Data Security: The Time Is Now To Pioneer A New Strategy
Data security is both a high priority and struggle for many organizations. Find out why and get some next steps in this preview of our upcoming Security & Risk Summit, December 9–11 in Baltimore.
Blog
Get From Data To Decisions Faster With Our New Data, AI & Analytics Service
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.
Blog
The 10 Most Important Cloud Trends For 2024
Curious about the top cloud trends in 2024? Learn three of the top 10 cloud trends for 2024 in this preview of a new report.
Blog
Level Up Your AI Data Maturity At Forrester’s Technology & Innovation Summit North America
Struggling to effectively process, analyze, and utilize constantly changing data spread across various systems? Learn three key competencies to help develop a data maturity plan of action in this preview of an upcoming workshop.
Blog
Announcing The Modern Application Development Services Landscape, Q3 2024
Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications. In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]
Blog
Wasn’t Generative AI Supposed To Disrupt Business Intelligence?
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.
Blog
Struggling With B2B Data Quality? Let Me Guess …
Over the years, Forrester analysts have helped thousands of B2B clients grapple with data quality challenges. Across those highly custom sets of business issues, a few clear patterns have emerged.
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