Featuring:

Brian Hopkins, VP, Emerging Technology and Principal Analyst
Brad Haag, Senior Analyst
Jay Pattisall, VP, Principal Analyst

Show Notes:

Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).

In this episode:

  • VP of Emerging Technology and Principal Analyst Brian Hopkins demystifies artificial general intelligence: What is it? What will its impact be? And how should you be preparing for it today?
  • Senior Analyst Brad Haag describes how AI search is impacting marketing measurement strategies and operations.
  • VP and Principal Analyst Jay Pattisall explains how the recent dentsu news affects the ongoing consolidation within the agency landscape, giving CMOs less choice heading into 2026.

And speaking of 2026, if you want to be the first to receive our 2026 Predictions guides later this fall, sign up here to get a notification of when they’re available.