Featuring:

Alla Valente, Principal Analyst
Chris Gardner, VP, Research Director
Nikhil Lai, Principal Analyst

Show Notes:

Predictions season is upon us! Forrester is about to release nearly 150 predictions across a variety of business and technology areas, and our guests in this episode can hardly keep from spilling the beans.

In this episode:

  • Principal Analyst Alla Valente returns to break down California’s new AI law. Find out what’s in the law, who it applies to, and how it could influence broader AI regulation across the US.
  • VP and Research Director Chris Gardner discusses how AI models like Anthropic’s new Claude Sonnet 4.5 are impacting the software development function. Whether you’re in school getting a CS degree or you’re a tech leader building out your team, you’ll benefit from this segment’s takeaways.
  • Principal Analyst Nikhil Lai explains the strategy and challenges of Best Buy’s new “in-store takeover” advertising offering. B2C marketers will want to hear more about this unique offering and what other in-store opportunities retailers have today.

As a reminder, Forrester’s full set of Predictions reports will be available to clients on October 21, while nonclients can access our blogs, webinars, and guides here on October 28.

If you have a question, comment, or suggestion, send us a note at podcast@forrester.com.