Forrester is one of the most influential research and advisory firms in the world. It helps business and technology leaders use customer obsession to accelerate growth.
RevenueUS$449.0 million for 2020
FounderGeorge F. Colony
Global Regions ServedAsia Pacific, Europe, and North America
ClientsBusiness and technology leaders from around the world rely on Forrester to accelerate ideas and drive growth. Forrester’s clients span multiple industries and include 31% of the Fortune 1000.
Offices and operations in 41 cities across 27 countries.
Forrester’s portfolio of services addresses the functional needs of technology, marketing, customer experience (CX), sales, and product leaders.
Business services, high tech, financial services, consumer, government, manufacturing, healthcare, communication, and utilities
Customer obsession is the foundation of Forrester’s strategy and research.
From accelerating digital transformation to pivoting to entirely new business models, Forrester helps firms center everything they do around their customers. Those customer-obsessed firms grow faster and are more profitable. Forrester helps clients shorten the distance between a bold vision and superior execution with a proven path to growth.
Among the Fortune 500, Forrester works with:
- 9 of the top 10 banking companies
- 9 of the top 10 insurance companies
- 3 of the top 5 retail companies
- 9 of the top 10 software & IT companies
- Top 4 wealth management companies
- Top 5 life sciences companies
- Top 2 mail, package, & freight delivery companies
- Top 2 advertising & marketing agencies
- 4 of the top 5 telecommunications companies
Through Forrester’s proprietary Research, Consulting, and Events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations.
For more than 35 years, Forrester’s research has given business and technology leaders a clear vision to see what’s now and what’s next. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; and the shared wisdom of its most innovative clients.
Fueled by Forrester’s customer-centric research and analytics, Forrester Consulting helps clients implement modern strategies that align and empower teams to deliver on a shared vision for growth.
Through immersive events, Forrester brings its research to life. These experiences offer inspirational content from industry innovators, deep-dive sessions on the most pressing topics, and high-caliber networking with peers. Aligned with Forrester’s research product portfolio and go-to-market offerings, Forrester’s flagship events include: