[Posted by Laura Ramos]
Last week, the Customer Strategy Group is
held its inaugural summit on customer engagement – an intimate,
executive conference designed for B2B marketers who manage customer
reference programs, advisory boards, and the emerging area of online
communities. I spoke to about 75 marketers and sponsors about “Understanding the Value of Customer Engagement”.
In my most recent blog post at B2B Marketing POSTs, I look at what I learned from the morning keynote sessions.