By now, you all know that in order for your company to win, it needs to be customer obsessed. But how do you support that obsession from a technical standpoint? It takes innovation, and the key to innovation is software. In the 21st century, successful brands will rise and fall based on software. Because of that, developers have never been more important than they are today, which is why we’re so excited about the theme of this year’s Forrester Forum For Application Development & Delivery Professionals Build Software That Powers Your Business. 

This Forum will help you identify brand new software opportunities and run with them. It will hit on the must-have competencies that will empower application development and delivery leaders to execute on their company’s engagement strategies. This includes accelerating development processes, creating digital experiences, reaching mobile customers, and exploiting analytics and big data. Forrester analysts will deliver forward-thinking content while industry specialists – from companies such as McDonald’s, Mastercard, and GE Capital – will provide insight into some real and revolutionary new business approaches that are relevant to you right now.

Forrester’s Michael Facemire will kick of the day one by taking us through how mobile is changing development habits for all corporate software, and how data is driving innovation. To close the day, Mike will be joined by other Forrester analysts, including keynoters Megan Burns and Kurt Bittner, for an entirely interactive keynote panel. We encourage you to bring your toughest questions and stump our panel.

I am delighted to reveal our lineup of industry and featured speakers: 

  • Snehal Antani, CIO Commercial Distribution Finance (CDF) & CIO Enterprise Architecture at GE Capital Americas. Snehal will introduce the fundamental components of GE Capital’s approach to market speed and how that enables them to execute faster than its competitors.
  • Thilina Gunasinghe – Director of Retail Platform Services at McDonald’s. Thilina will speak about how McDonald’s plans to leverage its new digital platform to revolutionize customer experiences and later be joined by his colleague, Bob Libby, Senior Director, Worldwide Retail Technology.
  • Joan Kelly, Group Executive, Core Technologies at MasterCard. Joan will talk about how MasterCard has made DevOps a priority, and will be joined for Q&A by her colleague Chris Kampmeier, Senior Technical Consultant, Development Services.

To complement these analysts and industry speakers, two concurrent track sessions that span the event will focus on modern apps and on leveraging data for apps. These sessions will be led by an all-star Forrester cast, including Jeffrey Hammond, Mike Gualtieri, Diego Lo Giudice, Brian Hopkins, Boris Evelson, Phil Murphy, Rob Koplowitz, John Rymer, Randy Heffner, Len Couture, Mark Grannan, Rowan Curran, and Ted Schadler. In addition, Suresh Vittal of Adobe, Beth Torrie of Sitecore, and Tom Wentworth of Acquia will join us for one of these sessions in a "vendor throwdown", where they will debate issues related to the rapidly-growing digital experience delivery technology space.

Come join us at the forum and discuss how we can build software that truly powers our business. You can find more information, including the complete agenda, speakers, and tracks, on our website.   

Sign up early and save $200. See you there!