predictive analytics
You can’t see into the future (yet), but with predictive analytics you can make an educated guess. Predictive analytics involves using data, statistical models, and machine learning algorithms to predict or forecast the most likely scenarios or business outcomes. It can be used for business optimization, risk management, or other use cases. To effectively leverage such advanced analytics and transform to an insights-driven business, application development and delivery (AD&D) professionals must assess the market landscape for the right vendors and solutions and determine which solutions are best for their organization or use cases. Read the latest on predictive analytics technologies, vendor selection, and use cases here.
Insights
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Key Takeaways From Basware’s Lisbon Event
Get three noteworthy updates from Basware’s annual customer event in Lisbon, which focused on customer-centric innovation.
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Forrester’s 2024 Technology Strategy Impact Award Winners For The Americas
Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year’s winners — First Student and Best Buy — have exceptionally demonstrated those principles in their IT strategies.
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AI Is Now A Core Capability Of BI Platforms
AI capabilities are showing up in nearly all business intelligence platforms. Read this blog to learn seven things AI is now responsible for within most BI platforms and get a preview of our upcoming research on BI platforms.
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Accelerating Advertising With AI Comes At A Cost
It’s mathematically obvious to apply AI to advertising, but its efficiencies can come at the expense of advertisers’ control and transparency. Learn more about how AI benefits the advertising process and why advertisers must curate AI.
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Human Centricity: The Future Of IT Experience Monitoring
IT organizations must evolve they way they monitor employee and customer experience technologies. Learn why in this blog post.
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Very Human Takeaways From An AI Event
Learn key takeaways from the 2023 Berkeley Business Analytics & AI Summit, which had the theme of “Analytics, AI, and Society: Towards a Wiser World?”
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Look! Up In The Clouds! It’s A Noun! It’s A Verb! It’s Super Observability
Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?
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The Latest And Greatest Marketing Measurement Service Providers
The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]
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How Data Pros Can Help Build The Future Of Customer Experience Insights
Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.
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Announcing The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023
The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023, evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor came out on top with the highest-ranked capabilities for the broadest set of organizations.
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Data Governance Unlocks The Impact Of Analytics: Data Strategy & Insights 2023
Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.
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ThoughtSpot Acquires Mode Analytics, Goes After Data Pros
In the recently published report, The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023, we wrote that “ThoughtSpot’s continued focus on conversational user experience (UX) is no longer differentiating.” ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX. Mode […]
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Key Findings From Forrester’s Latest BI Research, Including The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023
Enterprise business intelligence (BI) continues to be the last mile to insights-driven business capabilities. No matter what technology foundation you’re using — a data lake, a data warehouse, data fabric, data mesh, etc. — BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has thrived […]
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The Landscape Of AIOps Is Changing
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
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Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
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What Amazon’s Recommendation Algorithm Could Do In Healthcare
An exploration of two possible scenarios for the use of patient data in an Amazon-One Medical paradigm.
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Amazon’s Success In Healthcare Hinges On Patient Experience And Trust
Amazon’s planned acquisition of One Medical presents a serious question surrounding patient data privacy.
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The State Of The Insights-Driven Business, 2022
Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. In our latest, updated research, we found that more […]
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2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
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Announcing The Forrester Wave™: AI/ML Platforms, Q3 2022
Artificial intelligence applications are beginning to hit their stride, delivering end-to-end experiences for customers and employees that match or exceed human capacities. To help enterprises decide which AI/machine-learning (ML) platform to invest in, Forrester evaluated vendor platforms offered by Amazon Web Services, C3 AI, Cloudera, Databricks, Dataiku, DataRobot, Google, H2O.ai, IBM, Microsoft, Palantir, RapidMiner, RStudio, […]
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