Big Data

Big data. You’ve heard of it. But can you harness its power? Collecting, sorting, and deriving insights from big data is a complex affair. Not to mention the privacy concerns. Read on to discover best practices for big data.

Insights

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Meet The Analyst Covering Data Storytelling, Data Literacy, And Data Leadership: Kim Herrington

Kim Herrington May 17, 2022
Tell Us About Yourself I help people seek, solicit, and speak data and information in safe-to-share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision-making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who are undaunted by […]
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Exposing The Data Mesh Blind Side

Michele Goetz March 3, 2022
Avoiding the technical aspects of data perpetuates the ivory tower of data strategy and committees without generating business results. Learn how a Data Mesh can help.

Predictions 2022: Emerging Technology Trends

Our analysts provide their bold predictions for AI, cloud, automation, and edge computing in this live webinar.

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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”

Boris Evelson February 23, 2022
BI is alive, but its adoption needs some help. Learn the three reasons why businesses struggle to get more mileage from their business intelligence applications.
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Meet Your New Technology, Architecture, And Delivery Analyst

Carlos Casanova December 22, 2021
When Did You Join Forrester? I began my latest career adventure with Forrester in November 2021. The Forrester “Bold At Work” values will be core drivers for my research, with the intent of enabling clients and technology vendors to also be “bold at work.” Together, we’ll accomplish great things. I have always focused on delivering […]
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Take The Confusion Out Of Data Mesh

Michele Goetz December 10, 2021
Five factors to help you quickly scale insights-driven solutions and simplify the integration of data with applications.
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Lemonade’s Acquisition Of Metromile: Start Your Engines! The Race For Digital Insurance Supremacy Just Took A New Turn

Jeffery Williams November 10, 2021
Talk about timing. Last week, Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurance technology (insurtech) M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose […]
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Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog

Brandon Purcell November 3, 2021
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

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Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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Double Down On People Skills In Data Analytics Work

Cinny Little September 9, 2021
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
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Make The Uncertain Certain: Join Us At Our Data Strategy & Insights Event

Srividya Sridharan September 1, 2021
Join us November 18–19, 2021, to learn best practices for producing connected, clear data insights that drive business outcomes. Discover what attendees will get at this year's Data Strategy & Insights.
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Connected Insurance: Reality Or Hype?

Jeffery Williams August 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […]
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Worried About Losing Cookie Tracking? Look To Your Loyalty Program

Mary Pilecki August 4, 2021
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

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Invest Now: Your Interoperability Strategy Will Drive Patient Outcomes

Natalie Schibell July 7, 2021
“The first wealth is health.” — Ralph Waldo Emerson These words of perennial wisdom are a compelling reminder that public health is the bedrock for constructing a prosperous economy and nation. This very philosophy beckoned me to the healthcare field as a student and public health professional for the past two decades. My name is […]
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Google Delays The Cookiepocalypse: A Data Deprecation Update

Fatemeh Khatibloo June 25, 2021
Confused by the recent update to Google's Privacy Sandbox timelines? Get the key takeaways and recommended next steps.
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Reflecting On KubeCon 2021

Brent Ellis May 7, 2021
Kubernetes has made a huge impact on how businesses deploy applications and how they adopt cloud. This year’s KubeCon + CloudNativeCon Europe 2021 virtual agenda was very broad, touching almost every aspect of both developer and operations journeys. As Lee Sustar noted in his blog earlier this week, Kubernetes is being used in a variety […]
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Push-Down Query Capabilities: Five Questions To Ask Your Cloud BI Provider

Boris Evelson March 8, 2021
Learn how to balance your need for a hybrid environment with the benefits of an elastic cloud-based BI platform.
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After Retail Banking, Now Banks Must Transform Their Corporate Banking

Arnav Gupta February 26, 2021
Digital transformation is coming to corporate banking. Corporate banking today is antiquated due to its highly customized and complex product offerings; lack of challengers to drive innovation; and strong barriers to switching for clients. Enterprise clients have lived with a subpar experience for far too long. Now these clients are starting to demand change. They […]

See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most this year. Download our Predictions 2022 Guide.

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Announcing The Forrester Wave™: Insights-Driven Business Process Outsourcing, Q4 2020

Leslie Joseph December 2, 2020
Buyer demand for greater value from insights and technology such as RPA, data science, machine learning, and advanced analytics are forcing both classical BPO and omnichannel BPO vendors to retool themselves into insights-driven BPO's.
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Introducing The Forrester Wave™: Graph Data Platforms, Q4 2020

Noel Yuhanna November 18, 2020
We recently published “The Forrester Wave™: Graph Data Platforms, Q4 2020” evaluation to help organizations make the appropriate decision when choosing a vendor. Although Forrester has been covering graph databases for more than a decade, this is the first vendor comparison report. While we have long contemplated doing a Wave in this space, it was […]
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Why Wait? The Future Of Data Is Now

Michele Goetz September 28, 2020
Insanity is sometimes defined as repeating the same action over and over and expecting a different result. The future of data breaks this cycle to be your vaccine for chaos.
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