Big Data

Big data. You’ve heard of it. But can you harness its power? Collecting, sorting, and deriving insights from big data is a complex affair. Not to mention the privacy concerns. Read on to discover best practices for big data.

Insights

Blog

‘Tis The Season To Master Retail Media

Nikhil Lai November 22, 2023
Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.
Blog

Your Data Culture Is DOA

Kim Herrington November 21, 2023
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

Predictions 2024: Data And Analytics Set The Stage For Generative AI

Zeid Khater October 26, 2023
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.
Blog

Look! Up In The Clouds! It’s A Noun! It’s A Verb! It’s Super Observability

Carlos Casanova October 23, 2023
Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?
Blog

Announcing The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023

Carlos Casanova July 14, 2023
The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023, evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor came out on top with the highest-ranked capabilities for the broadest set of organizations.
Blog

Data Governance Unlocks The Impact Of Analytics: Data Strategy & Insights 2023

Jayesh Chaurasia July 12, 2023
Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.
Blog

Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization

Biswajeet Mahapatra May 26, 2023
In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Accelerate Your Digital Transformation Efforts With Insights-Driven Leadership

Kim Herrington May 15, 2023
The "reasons" that digital transformations fail are often just symptoms. Tech leaders need to connect the dots throughout user networks if digital CX transformation efforts are to succeed.  
Blog

Computer Vision Technology Is A Promising Latecomer To The Insurance Market

Indranil Bandyopadhyay March 9, 2023
Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk.
Blog

The Landscape Of AIOps Is Changing

Carlos Casanova March 2, 2023
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
Blog

Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022

Carlos Casanova December 19, 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
Blog

Data Mesh In 2023 And Beyond

Michele Goetz December 2, 2022
Clarity, challenges, and opportunities are all part of our 2023 predictions for data mesh.
Blog

Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help

Kim Herrington November 23, 2022
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.
Blog

Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Kim Herrington November 8, 2022
Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.
Blog

Exposing The Data Mesh Blind Side

Michele Goetz October 3, 2022
Avoiding the technical aspects of data perpetuates the ivory tower of data strategy and committees without generating business results. Learn how a data mesh can help.
Blog

Seven Rights Of Data Storytelling

Kim Herrington September 22, 2022
Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event.
Blog

The State Of The Insights-Driven Business, 2022

Boris Evelson August 25, 2022
Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. In our latest, updated research, we found that more […]

Forrester Decisions For Digital Business & Strategy

Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.

Blog

2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova August 4, 2022
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
Blog

Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Carlos Casanova June 2, 2022
It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]
Blog

Data Into Dollars: Can You Turn Your Data Into Revenue?

Aaron Katz June 2, 2022
Forrester's research shows that advanced insights-driven businesses were 8.5 times more likely to report at least 20% revenue growth in 2021.
More posts