AI is no longer a distant promise for B2B digital commerce; it’s the toolkit that’s reshaping how suppliers engage, support, and win customers. But while the headlines shout about transformation, most organizations are still figuring out where to start. The real opportunity? Practical, proven use cases that move the needle on customer experience and operational efficiency.

The leaders who are pulling ahead aren’t just talking about AI — they’re putting it to work. From smarter product search and virtual assistants to hyperpersonalized recommendations and automated operations, the playbook is evolving fast, yet less than a third of C-level B2B marketing leaders actively use generative AI in their operations. The gap between ambition and execution is real.

What sets the front-runners apart is their willingness to pilot, learn, and scale what works. They connect AI investments to business outcomes, prioritize customer value, and build trust through ethical practices — and they know that upskilling teams is just as important as upgrading technology.

If you’re ready to move beyond the hype and into action, this is your moment. The new Forrester report, Leverage AI To Transform Your B2B Digital Commerce Experience And Operations, doesn’t just analyze trends; it also delivers practical guidance and real-world use cases to help you accelerate your digital commerce transformation.

Want to talk about how to put these strategies to work for your organization? Book a meeting with me to get started.