Forrester’s B2B event trends survey is back, and we’re inviting you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.


In the wake of the COVID pandemic, the B2B events landscape has undergone significant transformations. While in-person events have made a comeback, new challenges such as inflation, changing work habits, and shifting demographics have emerged. Despite these challenges, events continue to dominate marketing program spend.

In this new environment, it’s essential for marketers to adapt their event experiences and engage with the next generation of attendees: Gen Zers and Millennials. By taking an audience-centric, integrated approach to event planning and execution, leaders can enhance attendee experiences and unlock massive internal upside through event data. This survey will delve into key topics, including the transformative potential of AI and the importance of breaking down silos within event teams.

Confidentiality And Benefits

Rest assured, your survey responses will be kept strictly confidential and untrackable. The survey itself will take less than 15 minutes to complete, and all respondents will receive a complimentary copy of the Forrester report, Transform Your In-Person Events Or Risk Losing Audiences, along with a summary of the findings. Don’t miss out on this opportunity to gain valuable insights for your organization.

Join The Survey

Your input is invaluable to us! If you’re involved in running B2B events, take this short survey before Monday, March 11, and make your voice heard.

For any questions, please don’t hesitate to reach out to Conrad Mills ( or Helen Gilroy-Powell (