Benchmarks Help European IT Leaders Make Critical Investment Decisions
Benchmark data can support the decision-making process, but it can also mislead and bring decision-makers to the wrong conclusions. My recent report, 2022 IT And Digital Budget Benchmarks, Europe, presents relevant benchmark figures to support European technology leaders’ decisions.
What To Expect From This Report
European IT leaders ask plenty of questions about benchmarking. In response, we took the following into consideration in developing our European IT benchmarks report:
- Geography: one benchmark does not fit all. Benchmarks can differ greatly from one country to another and from one continent to another. In the report, you will find not only European data but also a comparison with global data. This allows you to better understand the landscape you work in as well as the broader — global — picture. In this report, we analyze specifically aggregated data for the UK, France, Italy, Germany, and Spain.
- Industry. We are frequently asked how an organization fares against its industry peers. We have included benchmark information for four key industries in our report, with more available on request for our customers. Whilst industry lines are becoming blurrier, it can often help to understand how others in your industry are performing to help you finesse your own spending and investment plans.
- Forget the noise; get just what is relevant. Benchmark databases are complex and contain significant numbers of different KPIs and metrics to track. To cut through the noise, we focused only on the metrics that we often see European IT leaders request in practice to help them support business decision-making. The report gives our view on the strategic benchmarks that matter.
Benchmarks To Look Forward To
This report is the first in a series of reports that I will publish using our benchmarking data. In 2023, we will expand the European benchmark report series to cover application development, service desk, and networking benchmarks to provide further detail beyond this initial report. For now, please read my report, 2022 IT And Digital Budget Benchmarks, Europe, and get in touch to learn more about the data and what Forrester can do for you in the benchmark domain beyond the reports.