Increasing consumer marketing complexity, especially in the age of AI, demands more marketing operational discipline. B2C marketing operations requires holistic oversight over a vast array of disciplines such as budgeting and planning, customer data management, marketing technology, creative development and asset management, data and analytics, and process design. Marketing operations functions have lofty goals: be an integral decision-maker, improve capacity planning and efficiency, and have stronger brand governance and compliance.  

That’s why we’re excited to announce that our new Reinforce Your Marketing Operations Function initiative blueprint is now live and features a structured, step-by-step framework to help you bolster your marketing operations function. 

What’s an Initiative Blueprint?

An Initiative Blueprint breaks down a strategic goal into steps and actions. Each step in the journey contains curated content and recommended Guidance Sessions that support the specific initiative. Actions range from reading reports and completing assessments to scheduling guidance sessions with analysts.  

What’s Inside This Blueprint?

The Reinforce Your Marketing Operations Function initiative blueprint follows a three-step framework: 

  1. Establish Your B2C Marketing Operations Purpose. Validate why a marketing operations function is critical for the marketing department, what strategic marketing operations functions should look like, and how the function can support marketing and beyond. 
  2. Scope The Remit Of Your Marketing Operations Function. Clarify key questions: Why does the marketing operations function exist? What is the scope of its remit? Who does it serve? Establish your team’s objectives, delineate roles and responsibilities, and identify key success metrics. 
  3. Use Technology To Support Your Marketing Operations Activities. After establishing a marketing operations purpose and remit, evaluate the landscape of marketing operations management solutions to support your function. 

Access the full initiative blueprint, schedule a guidance session or inquiry with us, and let’s chat about your B2C marketing operations function.