consumer
Insights
Blog
Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
Podcast
Digital Doubles Vs. Digital Twins: Unraveling The Distinctions
There are digital doubles and digital twins. How can you tell the two apart? And more importantly, are either (or both) right for your organization? Vice President and Principal Analyst Paul Miller and Senior Analyst Stephanie Liu provide clarity in this episode.
Blog
US Consumer Financial Health Analysis, Q2 2024
To understand the current financial health of US consumers, we analyzed data from the U.S. Bureau of Economic Analysis (BEA) on Personal Income and Its Disposition.
Blog
Travel Spending On Track To Return To Pre-Pandemic Levels By End Of 2024
Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion. The resurgence of international travel demand in Asia Pacific and strong leisure travel demand in North America and Europe will power this growth. The road to recovery has been uneven across regions, however. Among […]
Blog
Generative AI Consumer Outlook, Q2 2024: How Will Consumers Engage With GenAI In The Future?
As awareness of generative AI peaks and usage creeps upward, how will consumers engage with genAI in the future? Find out in this preview of a new report.
Blog
Apple Posts Strong Results, But Wait For What’s Coming Next
Apple posted strong Q3 numbers on the back of a reinvigorated iPad and ongoing growth in its high-margin services business. But what happens next?
Blog
Not-So-Open Skies: Southwest Makes Historic Change
As Southwest navigates financial turbulence, there are lessons from companies on aligning brand experience with business realities.
Blog
Prime Day 2024: How Retailers Competed With Amazon
Learn how major retailers and brands competed with Amazon’s Prime Day 2024 event.
Blog
Consumers, Meet Your Virtual Match: Your Digital Double
Imagine if you could build an algorithm that makes algorithms work for you. You may not have to wait much longer.
Blog
Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 — Digital Leaders Focus On Extending The Life Of Their Commerce Solution
Read Principal Analyst Emily Pfeiffer’s insights on the shifts in the B2C commerce market over the past two years.
Blog
Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA.
Blog
TikTok Users Are Split About TikTok Notes
As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post.
Blog
50/50: Private Label Is Coming For You
Private-label products are increasing in popularity as prices soar. Brands should be worried — find out why in this blog post.
Blog
Balancing Personalization & Optimization In Commerce Search
Learn how to balance customer expectations and business needs with commerce search.
Blog
One Year Since Bud Light’s Marketing Blunder: What Did We Learn?
With the benefit of some hindsight, learn three counterintuitive reasons why Bud Light was particularly vulnerable to cancellation in this blog post previewing a full case study on the issue.
Blog
Five Key Insights Into Consumers’ Use Of Generative AI
As is often the case with new technology that promises to change the world, consumer use of generative AI has raised some questions and concerns. Learn five of the key trends we see emerging around the consumer use of generative AI in this preview of a new report.
Blog
The State Of Digital Experiences In Manufacturing In 2024
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.
Blog
Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce
Florida's social media HB3 bill (that restricts teen's social media use) was just signed into law. What happens now?
Blog
Avoid Customer Dismay! Benchmark Your Store Fulfillment Initiatives.
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what’s happening.
Blog
Leverage Your Data For Stellar Commerce Search Experiences
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
More posts