Accessible Design

How accessible are your company’s website and web materials to people with visual, physical, and other disabilities? Overlook this question, and you risk excluding vast groups of consumers who want to engage with your brand. Read our insights on accessible design principles and best practices.

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Insights

Video

Predictions 2022: This Is A Year To Be Bold

Sharyn Leaver 5 mins ago

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Blog

Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar September 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.

Blog

You Need A Design System — Here’s Why

Gina Bhawalkar August 2, 2021
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.
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Blog

How New Digital Analytics Funding Will Improve Design

Andrew Hogan May 26, 2021
Digital analytics will become a more powerful force in design, as recent consolidation in the interface experience analytics technology space indicates. Learn more.
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Blog

What’s Wrong With Quick-Fix Products For Digital Accessibility

Gina Bhawalkar May 4, 2021
Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […]
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Blog

Digital Accessibility Enters The Spotlight As A Business Priority

Gina Bhawalkar April 9, 2021
When the COVID-19 pandemic struck, in many cases making digital the only channel through which customers could interact with brands, Forrester saw a significant uptick in inquiries related to accessibility, mostly from companies getting serious about accessibility for the first time. The pandemic served as a wake-up call not just about the importance of digital […]
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Blog

Digital Accessibility Is About Great CX, Not Just Compliance — Takeaways From Deque’s Inaugural Axe-con Conference

Gina Bhawalkar March 29, 2021
I speak with companies weekly about the growing importance of digital accessibility, and prior to 2020, those conversations almost always started with this question: “How do we make our sites and apps accessible so we don’t get sued?” It’s a fair question — after all, the number of web and mobile accessibility lawsuits has increased […]
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Power Up Customers’ Digital Experiences.

Plan and execute a design system that improves business outcomes. Get the step-by-step plan in this complimentary guide.

Blog

Get Your Design System Right: Approach It Like A Product

Gina Bhawalkar November 30, 2020
A design system continually evolves — it’s not a project a design team can complete and move on from. In fact, a design system requires an ongoing time and resources investment just like a customer-facing digital product.
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Blog

Still Considering Mobile Experience As A Reduced Web Experience? Wake Up!

Karine Cardona-Smits August 24, 2020
As we're reviewing mobile banking apps for our upcoming European Digital Experience Review™ research, there's a noticeable gap between leaders and laggards on both user experience and functionalities offered in-app. The main reason that keeps laggards behind resides in their mobile experience strategy — or, rather, the lack of it.
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Blog

Like Night And Day: Twitter’s And Apple’s Contrasting Moves On Accessibility

Gina Bhawalkar June 25, 2020
The two companies' recent actions highlight the difference between placing accessibility front and center versus treating it as an afterthought.
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Blog

Apple Takes An Inspiring Stand On UX, Privacy, And Diversity At WWDC 2020

Karine Cardona-Smits June 24, 2020
Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference (WWDC) 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles. UX Is All About Use In Context […]
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Blog

Redesign Your Physical Location To Successfully Welcome Customers Back

Jennifer Wise May 12, 2020
To encourage customers to come back and usher in economic recovery, companies must plan to redesign their physical-location experiences to address customer fears of COVID-19 and their desire to maintain social distancing.
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Blog

Get Accessibility Right: Recruit People With Disabilities Into The Design Process

Gina Bhawalkar March 9, 2020
When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?” They’re right to ask, because web accessibility lawsuits are proliferating — there were over 2,000 in […]
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Blog

The Good And The Bad Of US Federal Website UX

Gina Bhawalkar February 24, 2020
Discover what federal agency websites excel at and where are the biggest areas of opportunity.
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Blog

Why And How To Create A Design System And Get Help With It

Gina Bhawalkar February 3, 2020
Fifty percent — that’s the percentage of design professionals who say their company now uses a design system according to Forrester’s Q3 2019 Global State Of Design Teams Survey. And a whopping 74% of those survey respondents say that their companies are using a design system more than two years ago. Over a third even […]
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Blog

Retailers: Make Your Website Accessible Or Leave Money On The Table

Gina Bhawalkar December 4, 2019
Only a tiny fraction of websites get accessibility right. Learn how to ensure your online experience doesn't freeze out would-be shoppers.
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Podcast

Human-Centric UX Design

What It Means October 10, 2019
Design is in a state of misalignment with customer needs. Principal Analysts Gina Bhawalkar and Andrew Hogan discuss the benefits of inclusive and ethical design in an age of digital manipulation.
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