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Predictions 2022: Weary Consumers Seek Immediate Happiness And Comfort
In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.
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Creative Consumers Demand Your Creative Response
More consumers are open to trying new brands, products, and experiences. Learn the three key implications of this trend in this post.
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Choose Your Loyalty Service Provider Based On Three Capabilities
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […]
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