Empowered customers are growing in number and influence. Learn what increased customer empowerment means for your organization.
In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.Read More
More consumers are open to trying new brands, products, and experiences. Learn the three key implications of this trend in this post.Read More
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […]Read More