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Insights
Blog
B2B Companies Take Action — To A Point — In Response To The War In Ukraine
A recent survey of B2B organizations shed light on what they have been willing to do in response to the war and what has driven those decisions.
Blog
The War In Ukraine: Four Ways Portfolio Marketers Can Respond
The war in the Ukraine is disrupting companies' go-to-market strategies and Portfolio Marketers need to adapt. This blog provides four things to consider.
Blog
Speaking Up For Ukraine: Consumers Want Businesses To Pull Out Of Russia
Forrester continues to cover the increasing collision of brands and politics. We’ve even predicted that, in 2022, 10 big brands will step in where governments fail to act. But the situation in Ukraine is different than other (past or present) issues on which companies have taken action. It’s not caught up in the current culture […]
Blog
Advertisers Are Inadvertently Funding Russian Disinformation
Disinformation is fueling war, and advertisers are inadvertently funding the problem. It's time to fight inertia and take action against disinformation.
Blog
Here’s How To Update Your Risk Management Posture Given The War In Ukraine
Risk management leaders in Europe and worldwide are already being impacted by the war in Ukraine and the sanctions imposed on Russian and Belarusian actors. Forrester analysts provide their guidance in this post.
Blog
Take These Steps To Prepare For And Handle The Cybersecurity Effects Of The War In Ukraine
Eleven things you can do now to reduce your risks and exposure to the cyber threats related to the war.
Blog
Evolve Your Nearshore Contingency Plans In Response To War In Ukraine
Learn which IT service providers have substantial operations in Belarus, Russia, or Ukraine and what steps you should take if you rely on them for services today.