Content, Experiences Key Focuses At Adobe Summit

Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combines market preference and buying group interaction to help organizations prioritize investments and improve growth outcomes.

All B2B companies tout their focus on customers. But not all reflect customer obsession in their priorities, actions, and metrics. Call it “lip service” or “all hat, no cattle.” Data from Forrester’s new State Of Customer Retention, Growth, And Advocacy Survey, 2026 shows that customer marketers see the gap. Customer Value: Many Say It; Not […]