This blog post is part of Forrester’s Holiday 2019 retail series.
Halloween may be weeks away, but retailers and brands started to prep for the holidays well before summer, and consumers know the season is coming (Selfridges opened its Christmas shop in late July). We’re kicking off the season with our 2019 holiday blog series — like last year, Forrester analysts will blog through December to help you finalize plans and execute well.
For starters in the 2019 series:
- What’s the forecast for online holiday sales in the US this year? Spoiler alert: We foresee a very healthy 12.7% year-over-year growth.
- How about the online sales forecast for the festive season in India? Spoiler alert: Smartphones and fashion make up 60% of this multibillion-dollar season.
- How should application development and delivery pros use analytics for trading support applications?
- What about performance testing for customer-facing applications?
In the coming weeks, watch for practical advice from many Forrester analysts about everything from customer service and brand values in your holiday storytelling to smart tactics for search, social, email — and much more. If you haven’t already done so, subscribe for blog updates (see the big yellow box on this page) so you don’t miss anything.
In the meantime, please let me know what you would like to hear about as we dive into the holiday season in earnest. Wishing you a very successful holiday season!