holiday

US online holiday sales grew by 30% in 2020, and Forrester forecasts that it will grow another 10% year over year in 2021. This growth raises the stakes for retail professionals to support the increased demand, which ultimately makes them a prime target for ransomware attackers. Why Should Retailers Pay Attention To Ransomware Preparedness? Ransomware […]

To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.

Is your site ready to welcome all customers this holiday season? Follow these best practices to apply inclusive language in your customer experience.

Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.

Double 11, or Singles’ Day, the world’s largest online shopping festival that is bigger than Black Friday and Cyber Monday combined, has been consistently smashing mind-blowing gross merchandise value (GMV) records year by year since 2009. As the actual promotion period gets longer and longer — Singles’ Day’s 2021 presales moved up from 2020’s November […]

Retailers: of course it’s ok to influence people to choose your products. What you should avoid is veering from persuasion into coercive and deceptive design (formerly referred to as dark patterns).

Speed, options, and transparency should guide holiday-season planning. Learn how to deliver on customers' expectations this year.

The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.

It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that confidence.

The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. Most advertisers spend a significant portion of their ad dollars in the last quarter of the year. So, retailers with a media network should be ready to compete for ad dollars during the holiday season.

Over the coming weeks, we'll advise retailers on holiday prep topics from application security and bot management to consumer “confidence” measures, marketing tactics, and much more.

In India, Navaratri marks the beginning of the festive season. After the nine days of Navaratri, the Dussehra festival is celebrated. Diwali, one of the most important Indian festivals, is celebrated 20 days after Dussehra. The dates change every year, per the Hindu calendar. In 2021, Navaratri will begin on October 7. Dusshera will fall […]

The retail holiday season is in the home stretch. We expect US online holiday sales this year will top $173 billion — or fully 24% more than last year.

Thanksgiving and Black Friday are upon us, so we asked consumers how they’re thinking about holiday shopping. Among US online consumers we surveyed in early November, we found that: Holiday offers are out there — even if not all consumers are ready. Close to half (45%) of US online adults we surveyed hadn’t started thinking […]

Consumer marketing leaders have a tall order every holiday season: to drive 30% of their firm’s annual sales. This year, their task also includes making up for sales lost due to COVID-19 shutdowns and shut-ins, while limiting in-person crowds. I, along with my colleagues Jay Pattisall, Julie Ask, Jim Nail, Tina Moffett, Sucharita Mulpuru, and […]

US online holiday sales in 2020 will total a historic $173 billion as pandemic conditions lead more consumers to shop primarily or exclusively online. Learn more.

Loyalty marketers need to communicate with and get to know their new members in quick, digestible, innovative ways this holiday season. Empathy is key.

I was scouring some of the Black Friday ads this week, and the trend seems to be less “Black Friday” than “Black November and probably most of December, too.” Best Buy is touting, “Black Friday all season long.” Target offers weekly “Black Friday Now” deals. Walmart? “Black Friday Deals for Days!” None of this is […]

This holiday season, many consumers will be forgoing big family dinners and exotic holiday markets and instead playing host to unwelcome guests like worry (for their health) and anxiety (for their finances). This holiday season, everyone just needs a break. Marketers can help consumers make the best of their holidays by making their lives a […]