holiday
The holiday season brings unique opportunities and challenges for businesses. Read our insights to end the year on a high note.
Insights
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This Holiday Season, Give Your Customers The Personalized Experiences That They Deserve
Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.
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Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists
Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.
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Three Last-Minute Tips To Make Retail Customer Service Merry And Bright
During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season.
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‘Tis The Season To Master Retail Media
Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.
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Holiday Magic Begins With Empowered Store Associates
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.
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Advertisers Will Take The Bait And Test TikTok Shop This Holiday Season
TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.
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Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season
Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.
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Retailers, Take A Reindeer’s Eye View Of Loyalty This Holiday Season
Here’s how brands should infuse loyalty throughout the customer lifecycle this holiday season.
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Consumer Spending Expectations — Holiday Edition
Consumers are mostly skittish about spending more this holiday than they have the rest of the year, and categories like beauty and personal care and consumer durables will fare far worse than health and wellness and apparel.
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Five Things Consumers Told Us About Their 2023 Holiday Shopping Plans
Read more on how US consumers plan to shop this winter holiday season.
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Tune Commerce Search To Support Santa This Holiday Season
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
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When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023
We'll see a refocus on low-price strategy — along with dashes of genAI influence.
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Five Holiday Shopping Trends That Will Surprise You
Brands must contend with a consumer caught between sagging confidence and a healthy pocketbook, making this a holiday unlike any other.
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Master E-Commerce Fulfillment And Returns For Success This Holiday Season
Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.
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Are Your Bot Management Tools Up To Date For Handling The Holiday Season?
Learn why you need to meet with your bot management provider now to handle the holiday season.
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US Holiday Retail Sales Will Reach $969 Billion In 2023
Forrester forecasts that total end-of-year holiday retail sales in the US will reach $969 billion, a 4.3% year-over-year increase. Read more.
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The Ghosts Of Christmas Past: Kick-Start Your Holiday 2023 Prep With Forrester’s Past Blog Series
We kicked off the 2024 series earlier this month but wanted to highlight some still-relevant “ghosts of holiday insights past.”
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How 50 Retailers And Brands Competed With Amazon’s October 2023 Prime Event
We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings.
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’Tis The Season For Forrester’s End-Of-Year Retail Holidays Blog Series
The retail holiday season is already well underway, and to help you prepare for your busiest season, we’re kicking off our fifth annual “Holiday Prep” blog series.
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Use Your OMS To Deliver On Customer Expectations This Holiday Season And Into 2023
Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.
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