holiday
The holiday season brings unique opportunities and challenges for businesses. Read our insights to end the year on a high note.
Insights
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‘Tis The Season To Be Messaging
We look at a few ways that retailers can use messaging to support customers through the holidays and beyond.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
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Adopt Inclusive Design Practices That Put Users First This Holiday Season
Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.
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Design Do’s And Don’ts For Retailers This Holiday Season
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.
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Consumers Haven’t — And Don’t Plan To — Shop Via Social Media
US consumers have little interest in doing their shopping — let alone holiday shopping — on social media platforms.
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This Holiday Season, Turn Impressions Into Intent
Marketers are turning to retail media to generate and harvest demand while expanding sell-through this holiday season.
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Enable Site Features That Make Shopping Easy This Holiday Season
Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.
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Understand Apple’s Mail Privacy Protection Ahead Of The Holiday Season
Learn highlights about Apple's Mail Privacy Protection ahead of the holiday season to expertly craft your email marketing strategy.
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Retailers: Give The Gift Of Personalization Through Omnichannel This Holiday Season
Use personalization through omnichannel to drive value-driven product recommendations for your customers this holiday season.
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More Content, Less Promotion — What To Expect On Singles’ Day 2022
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.
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Prepare For 2023: Sharpen Your Loyalty Data Collection This Holiday Season
Use your loyalty program to collect consumer data and boost B2C sales this holiday season.
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For Holiday 2022, US Shoppers Will Spend One In Four Dollars Online
Inflation — not volume — will drive US holiday retail sales this year. Learn more about what's in store for the 2022 holiday season.
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How 50 Retailers And Brands Competed With Amazon’s October 2022 Prime Event
Forrester examined the strategies that 50 retailers and brands deployed to compete with Amazon’s Prime Early Access Sale. Learn more.
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Turn Away The Bots, Not Your Customers
Bot management solutions today offer a wide array of options. To know the right choice for your retail organization, know your customers.
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Retailers: Kick Off The Holiday Season With Our 2022 Guide
Prepare for holiday shoppers with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.
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Retailers In A Tough Spot After Major Sales Events Announcements
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.
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Introducing The 2022 End-Of-Year Holidays Blog Prep Series
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
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2021 US Holiday Forecast — US Online Holiday Sales Will Approach $200 Billion In 2021
US online retail sales will grow by 10% for the 2021 holiday season, reaching just under $200 billion.
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Ransomware Affects The Entire Retail Supply Chain This Holiday Season
US online holiday sales grew by 30% in 2020, and Forrester forecasts that it will grow another 10% year over year in 2021. This growth raises the stakes for retail professionals to support the increased demand, which ultimately makes them a prime target for ransomware attackers. Why Should Retailers Pay Attention To Ransomware Preparedness? Ransomware […]
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A Recap Of Website Promotions On Black Friday And Cyber Monday 2021
To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.
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