holiday

The holiday season brings unique opportunities and challenges for businesses. Read our insights to end the year on a high note.

Insights

Blog

This Holiday Season, Give Your Customers The Personalized Experiences That They Deserve

Jessica Liu 10 hours ago
Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.
Blog

Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Shar VanBoskirk 2 days ago
Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.
Blog

Three Last-Minute Tips To Make Retail Customer Service Merry And Bright

Christina McAllister 3 days ago
During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season.
Blog

‘Tis The Season To Master Retail Media

Nikhil Lai November 22, 2023
Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.
Blog

Holiday Magic Begins With Empowered Store Associates

Lauren Cevallos November 21, 2023
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.
Blog

Advertisers Will Take The Bait And Test TikTok Shop This Holiday Season

Kelsey Chickering November 21, 2023
TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.
Blog

Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season

Gina Bhawalkar November 20, 2023
Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.
Blog

Retailers, Take A Reindeer’s Eye View Of Loyalty This Holiday Season

Mary Pilecki November 9, 2023
Here’s how brands should infuse loyalty throughout the customer lifecycle this holiday season.
Blog

Consumer Spending Expectations — Holiday Edition

Dipanjan Chatterjee November 8, 2023
Consumers are mostly skittish about spending more this holiday than they have the rest of the year, and categories like beauty and personal care and consumer durables will fare far worse than health and wellness and apparel.
Blog

Five Things Consumers Told Us About Their 2023 Holiday Shopping Plans

Nicole Murgia November 7, 2023
Read more on how US consumers plan to shop this winter holiday season.
Blog

Tune Commerce Search To Support Santa This Holiday Season

Emily Pfeiffer November 2, 2023
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
Blog

When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023

Xiaofeng Wang November 2, 2023
We'll see a refocus on low-price strategy — along with dashes of genAI influence.
Blog

Five Holiday Shopping Trends That Will Surprise You

Dipanjan Chatterjee October 27, 2023
Brands must contend with a consumer caught between sagging confidence and a healthy pocketbook, making this a holiday unlike any other.
Blog

Master E-Commerce Fulfillment And Returns For Success This Holiday Season

Sucharita Kodali October 26, 2023
Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.
Blog

Are Your Bot Management Tools Up To Date For Handling The Holiday Season?

Sandy Carielli October 25, 2023
Learn why you need to meet with your bot management provider now to handle the holiday season.
Blog

US Holiday Retail Sales Will Reach $969 Billion In 2023

Jitender Miglani October 24, 2023
Forrester forecasts that total end-of-year holiday retail sales in the US will reach $969 billion, a 4.3% year-over-year increase. Read more.
Blog

The Ghosts Of Christmas Past: Kick-Start Your Holiday 2023 Prep With Forrester’s Past Blog Series

Nicole Murgia October 20, 2023
We kicked off the 2024 series earlier this month but wanted to highlight some still-relevant “ghosts of holiday insights past.”
Blog

How 50 Retailers And Brands Competed With Amazon’s October 2023 Prime Event

Nicole Murgia October 17, 2023
We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings.
Blog

’Tis The Season For Forrester’s End-Of-Year Retail Holidays Blog Series

Nicole Murgia October 4, 2023
The retail holiday season is already well underway, and to help you prepare for your busiest season, we’re kicking off our fifth annual “Holiday Prep” blog series.
Blog

Use Your OMS To Deliver On Customer Expectations This Holiday Season And Into 2023

Nicole Murgia December 19, 2022
Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.
More posts