Is your go‑to‑market (GTM) strategy still too product‑centric or “inside‑out”? Are critical GTM decisions being made without data? Are you targeting the same segments and buyers you always have just because you don’t know what might be better?

If any of that sounds familiar, join Barbara Winters and me at our B2B Summit workshop, “Use Market Intelligence To Make Smarter GTM Decisions.”

Why Attend

A well‑designed GTM strategy should be grounded in reality, not assumptions. Market, competitive, and buyer intelligence should guide decisions about which market segments and buying groups deserve focus. But for many organizations, intelligence is fragmented, inconsistent, or underutilized.

This workshop is designed to help B2B leaders close that gap. Through hands-on exercises and peer discussions, we’ll demonstrate how to capture the intelligence you need and turn it into a decision engine for GTM strategy.

What You’ll Walk Away With

During this session, you will:

  • Learn a standard, repeatable process for GTM strategy that connects insights directly to decisions about markets, segments, and buying groups.
  • Apply a practical framework for gathering and synthesizing key data sources, including market signals, competitive insights, and customer or buyer intelligence.
  • Assess your current state for sourcing, integrating, and activating relevant intelligence — and identify where gaps might be holding you and GTM teams back.

So if you’re ready to start grounding GTM strategy in intelligence, be sure to join Barbara and me at our workshop at B2B Summit North America!

Can’t make it to Summit this year? Schedule a guidance session with me or reach out via LinkedIn.