Portfolio Marketing
Effective portfolio marketing is foundational to go-to-market success, generating the deep buyer insights, market knowledge, and messaging needed to drive engagement and results. Explore our portfolio marketing insights to help design audience-centric go-to-market strategies, craft product portfolio messaging that resonates, and enhance revenue.
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Seven Launch Best Practices To Drive The Results You Want
With clients struggling to nail their product launches recently, I thought it might be helpful to summarize a webinar I participated in a few months ago called Captain Your Launch: Mastering B2B Product Launches. Host Rowan Noronha was joined by Julien Sauvage, Tamara Grominsky, and myself. We covered the gamut on launches, sharing our experiences, […]
Webinar
Accelerate Reach, Authority, And Relevance With Third-Party Content
This is your chance to elevate your content performance and stay ahead in a rapidly changing landscape. Don’t miss out.
Navigate B2B Volatility Like A Pro With Forrester
Struggling to adapt to shifting priorities and economic challenges? Our webinar reveals how to thrive with smart scenario planning, quick decisions, and solid compliance strategies.
Blog
The State Of Business Buying In Asia Pacific, 2024: What Marketers Need To Know
The diversity and complexity of the APAC region is reflected in its B2B buying landscape. Understanding these complexities is critical for marketers operating in this region. Learn five key points about B2B buyers in APAC and how to address them.
Webinar
How To Create Stand-Out B2B Content In A Zero-Click World
Learn breakthrough strategies to reshape your B2B content marketing for AI-driven search and complex buying networks.
Blog
Five Ways To Engage The B2B Buying Network With Messaging
Messaging in the era of the buying network requires a more thoughtful approach — one that prioritizes building connected messaging that engages not only our buyers but all of the stakeholders and AI tools that they are increasingly turning to.
Blog
Shine Bright At The B2B Summit APAC 2025 Awards!
Attention, all B2B leaders! The stage is set, and the spotlight is on you. The B2B Summit APAC Awards are calling for entries — this is your golden opportunity to showcase your extraordinary achievements.
Blog
Four Signs That Portfolio Marketers Are Evading Messaging Responsibilities
What in the world is going on with messaging? Over the past few months, I have had numerous conversations where it seems that the responsibility for creating messaging has been upended.
Turn Buying Groups Into Revenue Machines
Ready to close bigger deals faster? Learn how with Forrester’s B2B Revenue Waterfall™ and master the six steps to identifying, engaging, and converting buying groups.
Blog
Buying Networks Are Changing The Game For B2B Companies
AI and the growing role of buying influencers are rewriting the rules of engagement for marketers and sellers. Learn about today’s buying networks and how to begin adapting your strategies.
Blog
Align Product Management And Portfolio Marketing To Create Three Growth Trajectories
Portfolio marketers and product managers can work together to build a unified approach to growth that identifies the most attractive market opportunities while determining the best product strategies to capitalize on them.
Blog
Announcing Forrester’s B2B Programs Of The Year Award Winners For North America
Learn the seven companies that won this year’s coveted B2B Programs Of The Year Awards for North America, and join us at B2B Summit in Phoenix to hear their stories live.
Blog
Three Hallmarks Of High-Performance Portfolio Marketing
What are high-performing portfolio marketing teams doing that others are not? Find out in this preview of a new report digging into the behaviors and characteristics of high-performing portfolio marketing organizations.
Webinar
Revolutionizing B2B Marketing With Adaptive Programs For Buying Groups
B2B buying groups are more complex than ever. Learn how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs.
Generate Demand With Forrester
Partner with our experts to create objective, thought-leading content backed by rich market insights and cutting-edge research.
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What’s The Difference Between The B2B Buyer’s Journey Map And B2B Revenue Waterfall™?
Get a quick definitions of a buyer’s journey map and a revenue waterfall and find out how they work together in preview of a new report.
Blog
Five Steps To Drive Customer Growth With PLG
Product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow and lower cost of sales. Get five steps to adopting PLG strategies that complement your sales efforts.
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The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations
Our latest survey of more than 16,000 global B2B buyers shows that they’re increasingly frustrated and dissatisfied. Learn where they experience friction and how companies can help overcome it.
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Data And Insights For Smart Go-To-Market Decision-Making
Learn how the Forrester Go-To-Market Architecture can help portfolio marketers find the right mix of data and insights for smarter go-to-market decisions.
Blog
The Future Of B2B Buying Will Come Slowly … And Then All At Once
In a short 18 months after the launch of ChatGPT, Forrester data shows 89% of B2B buyers reporting that they are using generative AI in their purchasing process. Providers haven’t yet seen a large impact on their revenue engine but should expect to see smarter buyers making more considered decisions faster.
Fuel Growth With Strong Marketing-Sales Alignment
Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.
Blog
Learn How To Master Buying Mayhem At B2B Summit North America
B2B buying continues to evolve at warp speed — but marketers, sellers, and product professionals can take control. Learn what’s on tap for Forrester’s most experiential B2B Summit yet.
Blog
Call For Entries: Forrester 2025 B2B Summit North America Awards
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.
Blog
Predictions 2025: Younger Business Buyers And GenAI Will Upend The Status Quo
B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.
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