Among the best things about the Forrester Decisions for B2C Marketing Executives service is that our VIP Leader clients get paired with an Executive Partner — a former CMO practitioner who has walked in their shoes. That’s important because, according to Forrester’s Marketing Survey, 2022, the top five greatest challenges that B2C marketing organizations are facing when trying to achieve their 2022 goals are:
- Process inconsistency due to poor integration of technology solutions.
- Quality of customer data.
- Lack of cross-functional alignment on business objectives.
- Limited marketing headcount.
- Brand perception that doesn’t reflect their desired brand identity.
Our Executive Partners are co-thinking partners who work on and by our clients’ side to advance their most important marketing priorities — all within an empathetic and confidential space, as Jen Sanning explains in the video above.
Our newest B2C CMO Executive Partner, Eric Epstein, joins Forrester’s B2C CMO team as a classically trained — yet modern — marketer with experience across core brand management, new product development, global marketing, digital marketing, customer experience, and portfolio strategy in the CPG and retail industries, including the Campbell Soup Company, McDonald’s, Mars, Inc., and HP Hood.
Watch the video above to get to know Eric and hear from Jen about the VIP Leader service level of Forrester Decisions for B2C Marketing Executives.