Section 230 is one of the least-known yet most powerful laws in modern internet history. It has gained some attention in recent months because of allegations that large internet platforms are exhibiting biased content. Its impact on consumer-facing companies such as retailers and brands, however, should not be overlooked. Section 230 has provided cover for rogue sellers, unsafe products, and otherwise illegal content like false advertising that not only harms customers but enables a nonlevel playing field with other traditional retailers that are legally obligated to “play by the rules.” Learn more.