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As B2B buyers rely on self-guided research, AI tools, and buying groups, many revenue leaders are questioning the future of revenue development reps (RDRs). The answer isn’t fewer RDRs — it’s a fundamentally reimagined role built around buying group insight, signal-based prioritization, and AI-enabled productivity.
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“She truly embodies what it means to be a future leader through her curiosity and sincere commitment to always doing high-quality work.” “He leads through enablement: coaching and standardizing interpretation and turning analytics into shared operating knowledge rather than ‘numbers on a page.’” “She has an unusual skill set: She combines deep technical expertise with genuine […]