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Emerging-Company Sales Leaders: Shape-Shift Or Face Failure
Sales leaders at emerging-growth companies must evolve their skills and focus to successfully execute and build the revenue engine. Those who don’t will hurt the company’s ability to grow.
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Amazon, Berkshire Hathaway, And JPMC’s Haven Disbands — What That Means For Healthcare Companies
Some may be breathing a sigh of relief — but this is a temporary reprieve. Healthcare organizations and employers must act now to innovate and rethink the way they deliver healthcare services and coverage.
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Can Your Sales Rep Be Influenced By Commission?
Compensation is important — but it isn't always the primary sales motivator. Evaluate these three factors to determine the true impact of commission.
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It’s Likely You Already Have Low-Code Developers — Get Them Into Your Security Neighborhood
Security pros should work to integrate security into the developer experience to ensure customer-facing applications are secure. Consider these three points to get started.
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The Ideal Partner Profile — A Channel Sales Leader’s North Star
B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile data is connected to every decision that a channel chief will make.
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Consumers Ride A Rising Tide Of Consumer Energy Into 2021
Consumer energy is rising again. The latest pulse reveals that, over the course of the past three months, overall consumer energy has moved from 39 up to 43, and consumer energy has grown along every key emotional dimension.
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The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021
As paid media spending rebounds, these strategies can help you amplify the impact of that spending.
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Explaining Explainable AI
In 2020, one message in the AI market came through loud and clear: AI’s got some explaining to do! Explainable AI (XAI) has long been a fringe discipline in the broader world of AI and machine learning. It exists because many machine-learning models are either opaque or so convoluted that they defy human understanding. But […]
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Retailers: Here’s How Consumers Are Shopping This Holiday Season
The retail holiday season is in the home stretch. We expect US online holiday sales this year will top $173 billion — or fully 24% more than last year.
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Five Ways To Ensure Deep Collaboration Between Marketing And CX
CX and marketing can master the new normal by reinventing their relationship with each other. Learn five proven strategies for creating deep and sustained collaboration between CX and marketing.
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What 2020 Taught B2B Sales Leaders And Teams
In a year when bright spots were hard to come by, several valuable, hard-won lessons emerged for sales organizations that will serve them well in the years to come.
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The Age Of Reinvention In Lending
The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head.
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Airport Data Validates Need For Real-Time Customer Obsession
Airports and travel companies need to know that the desire to travel may never return to 100%; capturing the market that remains will depend on going above and beyond to provide health safety comfort. Learn how real-time feedback can help.
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The Big Acceleration
The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in a new Roaring 20's, highlighted by fast growth and dynamism.
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Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025
Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.
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No One Should Be Surprised About The Facebook, Inc. Lawsuit In The US
Facebook has thrived in the short term with record-setting users and revenue. Long term, its outlook remains bleak.
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Bold At Work Profile: UiPath’s Marketing Transformation
At Forrester SiriusDecisions Summit Asia Pacific, UiPath received a Return on Integration Honours award. Rajesh Kumar and his team defined a new marketing strategy for the India & South Asia region and enabled the organization to meet ambitious goals.
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Forecasting In Uncertainty: Our Latest US Tech Market Forecast Shows A 2.5% Decline In 2020 And -0.4% In 2021
It's going to be a rough start to 2021 for the US tech market. Read our key takeaways from our latest forecast.
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Salesforce Picks Up (The) Slack To Extend CRM’s Reach Into Collaboration But Won’t Dethrone Microsoft Teams
Find out how Salesforce plans to use the $28B buy to extend the reach of its CRM platform.
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Get Your Design System Right: Approach It Like A Product
A design system continually evolves — it’s not a project a design team can complete and move on from. In fact, a design system requires an ongoing time and resources investment just like a customer-facing digital product.