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The framing of Oracle’s recent layoffs as an “AI replaces jobs” story is too simple. The real lesson for operations leaders isn’t to brace for AI disruption; it’s be ready when the operating model gets stress‑tested.

Recent, public AI agent and bot failures have exposed the hazards of forgoing testing. Here’s what you should do before rolling out your own agents.

Forrester has helped guide business leaders through every major technology shift of the past four decades — and AI is no exception. Learn how executives move faster, de-risk decisions, and win and serve clients better through our AI research and advice.

As B2B buyer research shifts to AI-powered answer engines, a new "visibility vacuum" is emerging. At B2B Summit North America, you'll learn how to overcome it.

Geopolitical volatility is testing and redefining technology leadership, demanding sharper trade-offs, stronger resilience, and faster decisions from CIOs and CISOs. Read guidance from our new research to help navigate these challenges.

Mastercard’s acquisition of BVNK seizes on the opportunity of stablecoins to disrupt cross-border payments. Learn what the move means for banks, card networks, payment fintechs, and B2B firms.

Milestone anniversaries invite reflection when what's required is foresight. Apple is at a crossroad — and the way forward may require challenging some of the very principles that have made it so successful.

If the CX profession wants to reclaim strategic relevance over the next decade, it needs to shift from diagnosing experiences to delivering change and from a language of sentiment and pain points to one of growth, trust, and resilience.

The alleged Stryker cyberattack underscores a critical blind spot in enterprise resilience strategies: the outsized risk and impact of compromised device and endpoint management platforms.

Forrester is redefining research for the AI era by amplifying human intelligence — not replacing it. Our trusted, accountable insight is now embedded directly into everyday workflows through Microsoft Teams, bringing expert judgment to the moment that decisions are made.

Smart buildings are evolving from attendance-driven perks into core enterprise infrastructure — powering cost control, sustainability, safety, and productivity by ensuring that every square foot delivers measurable business value when and how it’s used.

Forrester’s report, “The State Of Quantum Computing, 2026,” shows that quantum computing is advancing faster than expected, making business utility and Q-day security risks plausible by 2030.

AI has long been embedded in the B2B tech stack and go-to-market workflows. The sudden ubiquity of generative AI and, now, the promise of agentic AI have catalyzed rapid, intensive change — and driven the need for a harmonious human-AI coexistence.

As code becomes cheap and abundant, software vendors must rethink what customers actually pay for. Durable differentiation shifts from features to outcomes, expertise, and trust.

Anthropic’s push into agentic AI highlights a core enterprise challenge: Speed alone is not enough. It's governance, trust, and accountability that determine real value.

While hyperscalers build data centers and GPU makers struggle to meet demand, a different story is unfolding in enterprise IT organizations. Conversations with CIOs and CDOs reveal key patterns behind adoption — and why most organizations remain in pilot mode.

B2B brand and demand teams have long operated independently of one another. But at a time when buying decisions are made before a formal purchase process even begins, that separation is a major obstacle to growth.

Amid quickly changing policy, the takeaway lesson for executive leaders is this: If you aren’t leveraging a robust scenario planning discipline, now is the time to get started in earnest.

As every brand races to deploy the same AI tools, the differentiating factors will be the people using those tools and the experiences they create. Our 2026 CX events will equip you to build experiences that win trust and lasting loyalty.