The COVID-19 pandemic adds even more consumer considerations to marketers’ already full plates. Stay-at-home orders, unemployment, and anxiety about the virus have altered shopping behavior, technology adoption, and expectations. But despite this uncertainty, now is not the time to pull back on marketing: In fact, businesses need to keep investing in marketing to move through the crisis. To provide value and interactions that are helpful, human, and handy, marketers must consider how drastically COVID-19 impacts the current needs and emotions of their consumers.

To help our clients, we’ve created this collection of consumer insights that shows how consumers are reacting to the pandemic across industries and regions.

What Brands Must Do

What Brands Must Know About Consumer Energy

What Brands Must Know About How US Consumers Will Recover

What Brands Must Know About Global Consumers

What Brands Must Know About Consumers In Specific Industries

Not a Forrester client? Visit our COVID-19 hub for further insight on responding, managing, and leading during a pandemic.