Consumer Energy Index

What does it take to capture today’s empowered consumers and keep them engaged with your brand? Shiny new innovations may quickly lose their luster. Our Consumer Energy Index measures the forces underpinning customers’ openness to new brand experiences.

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Insights

Blog

US Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties Caution Consumers

Anjali Lai October 14, 2021
In the wake of chronic caution fatigue, US consumers are looking to their most trusted brands to provide a sense of stability and reliability.
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Blog

Emotionally Charged Consumers Are Ready For New Experiences

Anjali Lai July 1, 2021
A reemerging sense of community has rekindled consumers' enthusiasm. Brands should match that enthusiasm to maintain strong momentum.
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Blog

Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Anjali Lai December 22, 2020
Consumer energy is rising again. The latest pulse reveals that, over the course of the past three months, overall consumer energy has moved from 39 up to 43, and consumer energy has grown along every key emotional dimension.
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Blog

In Times Of Crisis, Empathy Fuels Loyalty

Martin Gill December 18, 2020
We've identified four risk profiles to help understand global consumers' sensitivity to health and financial risks in relation to the COVID-19 pandemic.
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Research Collection

CMOs: Understand The Ebb And Flow Of US Consumer Energy Through 2020

Anjali Lai October 14, 2020
“Change is constant” is an adage that haunts 2020, and consumer emotions are fluctuating with every shock to the consumer’s world. Forrester’s Consumer Energy Index reveals that the COVID-19 pandemic is causing US consumers to feel measurably more fragmented and disconnected, doubtful that people and organizations will follow through on their promises, distracted, and vulnerable […]
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Blog

Consumer Energy Fizzles To A New Low As Consumers Approach Q4

Anjali Lai September 23, 2020
If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. After a […]
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Research Collection

Use Customer Understanding To Guide Your Pandemic Marketing Strategy

Emily Collins August 18, 2020
The COVID-19 pandemic adds even more consumer considerations to marketers’ already full plates. Stay-at-home orders, unemployment, and anxiety about the virus have altered shopping behavior, technology adoption, and expectations. But despite this uncertainty, now is not the time to pull back on marketing: In fact, businesses need to keep investing in marketing to move through […]
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Blog

Changing Commercial And Social Conditions Spark Consumer Energy

Anjali Lai June 10, 2020
As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.
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Blog

During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Anjali Lai May 22, 2020
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
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Blog

Consumer Energy Steadies Overall, Pulses In Certain Regions

Anjali Lai May 15, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Overall consumer energy dropped dramatically during the months […]
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Blog

Consumers Begin To Rekindle Their Energy Toward Brands

Anjali Lai May 1, 2020
Our latest data shows that the end of April marks a turning point where consumer energy begins a gradual rebound. Learn what this means for brands.
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Blog

The Drop In Consumer Energy Is Decelerating

Anjali Lai April 16, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index.
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Blog

As Overall Energy Wanes, Preserve Relationships With Your Highest-Energy Consumers

Anjali Lai April 3, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Three weeks ago, COVID-19 was driving consumer energy […]
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Blog

A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Anjali Lai March 20, 2020
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. Stay tuned into our blog as we continue to publish a series of posts highlighting the latest consumer trends shaping the cultural and economic climate.
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Blog

Consumer Energy Drops On All Four Dimensions Amid COVID-19

Anjali Lai March 19, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment.
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Blog

Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

Anjali Lai March 17, 2020
As the adage goes, character is what one does when no one is watching. Yet as the COVID-19 pandemic unfolds, leaders' choices and actions — and what they reveal about companies' priorities — are closely scrutinized.
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