pandemic

Use this page to get the latest insights, analysis, and advice for business leaders on managing, responding, and leading during a pandemic. We will continually cover the evolving implications of a pandemic for employee experience, technology, marketing, customer experience, security & risk, and more. Additional COVID-19 content available on our COVID-19 insights hub here.

Insights

Blog

As The Dust Settles, What Will Budgets Look Like Post-Pandemic?

Christopher Gilchrist April 25, 2022
As part of Forrester’s tech insights and econometric research (TIER) series, we monitor market trends and analyze how these trends may affect IT budget strategy. Over the past few weeks, we looked into capex/opex trends leading up to, through, and out of the pandemic. For technology executives, it’s clear what question must remain front of […]
Blog

Marketing Growth Will Accelerate In The Post-Pandemic Era

Brandon Verblow March 31, 2022
Marketing’s shift to digital and its importance in a rapidly changing world will accelerate marketing investment. But growth will vary by industry.

Where And How To Find The Right Tech Talent

Discover which skills will be needed to thrive in the future and where in Europe to find them. Join us for a complimentary webinar.

Blog

What Peloton Forecasts Got Wrong

Anjali Lai January 21, 2022
Yesterday, Peloton announced that it is temporarily halting production of its connected fitness products in the face of waning consumer demand. The surge of explosive growth in the early days of the COVID-19 pandemic — to the point that product delivery barely kept pace with the influx of purchase orders — established the company as […]
Blog

Supreme Court Ruling On Vaccine Mandates Doesn’t Change Your Calculus

J.P. Gownder January 14, 2022
On January 13, the US Supreme Court ruled that the Biden administration’s vaccination-or-test mandate for private businesses employing 100 or more workers could not be enforced by OSHA — the federal agency that covers private sector employers and workers in all 50 states. Ultimately, the ruling takes enforcement out of OSHA’s hands and puts it […]
Blog

The Next Decade Of Healthcare Is Primed For Seismic Disruption By Hospital-At-Home

Natalie Schibell December 22, 2021
The house call has made a comeback, accelerated by the pandemic. This is the leading edge of a monumental shift in healthcare.
Video

Predictions 2022: As Digitization Accelerates, Lack Of Equity, Labor, And Trust Will Plague Healthcare

Natalie Schibell November 1, 2021

Video

Predictions 2022: This Is A Year To Be Bold

Sharyn Leaver October 26, 2021

Innovation Lessons From The Pandemic

Read the 15 lessons tech leaders have learned from the pandemic.

Blog

The Emerging Mental Health Ecosystem Will Help Drive Down Costs And Increase Accessibility

Daniel Hong October 15, 2021
It was World Mental Health Day earlier this month, on October 10 — a day designated by the World Health Organization to raise awareness of mental health issues globally and to mobilize efforts in support of mental health. It’s a solid reminder to embrace the progress we’ve made in mental health support but also recognize […]
Blog

US Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties Caution Consumers

Anjali Lai October 14, 2021
In the wake of chronic caution fatigue, US consumers are looking to their most trusted brands to provide a sense of stability and reliability.
Podcast

Why Investing In Employee Wellness Is No Longer Optional

What It Means August 12, 2021
Employee wellness became a top priority during the pandemic. But will it remain one? VP, Principal Analyst James McQuivey and Analyst Jonathan Roberts discuss the role of employee wellness in the future of work.
Blog

Forecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In 2021

Andrew Bartels July 16, 2021
All categories of tech budgets will see growing demand this year and next, and software spending will be particularly strong.
Blog

Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Anjali Lai July 15, 2021
Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.

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Blog

Emotionally Charged Consumers Are Ready For New Experiences

Anjali Lai July 1, 2021
A reemerging sense of community has rekindled consumers' enthusiasm. Brands should match that enthusiasm to maintain strong momentum.
Blog

US Consumer Pandemic Recovery Outlook, June 2021: Health And Financial Fears Linger

Anjali Lai June 30, 2021
Sixteen months after the World Health Organization declared COVID-19 a global pandemic and more than a year after the US reached the highest number of confirmed COVID-19 cases and deaths globally, consumers are grappling with a mix of conflicting emotions. With the Centers for Disease Control and Prevention’s relaxation of restrictions, the biggest vaccine campaign […]
Blog

Post-Pandemic Travel: Consumers Seek Variety And Adventure Within Safe Circles

Anjali Lai June 30, 2021
Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt. Now that pandemic restrictions have […]
Blog

Forrester’s US Retail Recovery Heat Map, June 2021 — Expected Income Loss Still High In Some Metros

Sucharita Kodali June 23, 2021
Retail recovery is proceeding at different rates in various parts of the US. See how our US retail recovery heat map reflects factors such as economic sentiment, change in COVID-19 cases, vaccine rates, and retail foot traffic.
Blog

Post-Pandemic Media Consumption: Online Streaming Accelerates A New Content Experience

Anjali Lai June 21, 2021
When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. Our multimodal consumer analysis shows […]

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Blog

Forrester’s US Retail Recovery Heat Map, May 2021 — Strides Toward Normalcy

Sucharita Kodali May 18, 2021
In the US, the Centers for Disease Control and Prevention (CDC) reported that, between January 8 (the highest peak in the US) and May 12, the seven-day moving average of new cases decreased 85.8%. Vaccination rates are steadily increasing, and the CDC has relaxed mask guidance for vaccinated individuals. The US is finally entering a […]
Blog

Prioritise Your Customers’ Mental Well-Being To Spur Pandemic Recovery

Michelle Beeson May 10, 2021
It’s impossible not to see how consumers have felt the pressure of the 2020 pandemic. People have faced job losses, extended furlough, or enforced remote work while also managing homeschooling and the social (and psychological) impact of lockdown. Then there were those on the front lines: key workers struggling to do their jobs while COVID-19 […]
Podcast

The Pandemic’s Long-Term Lessons For Retailers

What It Means May 6, 2021
As reopening slowly begins, we’re joined by VP and Principal Analyst Sucharita Kodali to explore how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward.
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