pandemic

Use this page to get the latest insights, analysis, and advice for business leaders on managing, responding, and leading during a pandemic. We will continually cover the evolving implications of a pandemic for employee experience, technology, marketing, customer experience, security & risk, and more. Additional COVID-19 content available on our COVID-19 insights hub here.

Insights

Blog

Agile And Low-Code: Rocket Fuel For Digital Transformations

Diego Lo Giudice September 7, 2022
A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. There are many new practices and technologies that can help organizations innovate and deal with constant change.
Blog

Random Acts Of Automation: 10 Pitfalls We Must Avoid

Craig Le Clair August 22, 2022
The trend toward automation is not new. The Industrial Revolution started it in the 19th century, but there has never been such rapid automation progress as today. All forms have accelerated, often without understanding their effect. Humans have become choke points in operations, points of disease and legal liability, and friction to smooth digital pathways, […]

A Tech Leader’s Guide To Sustaining Innovation

Join this webinar to learn how a crisis can drive your innovation strategy.

Blog

This Back-To-School Season, Learn To Evolve Your Loyalty Strategy

Mary Pilecki August 16, 2022
Despite the heat wave across the United States, summer is quickly coming to a close. In just a few weeks, kids around the globe will be back in the classroom for a new year of learning. Loyalty marketers, you might consider joining them! Since early 2020, concerns for health and safety, supply chain issues, and […]
Blog

Emotional Quality Of Experiences: The 2022 CX Index Bright Spot

Linda Ivy-Rosser June 27, 2022
Recently Forrester released the US Customer Experience Index Rankings for 2022 and one prominent message was the fall of CX quality across industries (see Figure 1). However, it also revealed a bright spot - the emotional quality of customer experiences remains consistent.  According to the Average US CX Index, 60% of customers expressed they had emotionally positive experiences compared with 62% in 2021 and 60% in 2020. 
Blog

COVID-Related Absenteeism Is Costing Your Business Money

J.P. Gownder June 22, 2022
Many organizations are ill-equipped to manage the problem. Yet it's the sort of systemic risk that leaders need to be ready to face.
Blog

As The Dust Settles, What Will Budgets Look Like Post-Pandemic?

Christopher Gilchrist April 25, 2022
As part of Forrester’s tech insights and econometric research (TIER) series, we monitor market trends and analyze how these trends may affect IT budget strategy. Over the past few weeks, we looked into capex/opex trends leading up to, through, and out of the pandemic. For technology executives, it’s clear what question must remain front of […]
Blog

Marketing Growth Will Accelerate In The Post-Pandemic Era

Brandon Verblow March 31, 2022
Marketing’s shift to digital and its importance in a rapidly changing world will accelerate marketing investment. But growth will vary by industry.

Where And How To Find The Right Tech Talent

Discover which skills will be needed to thrive in the future and where in Europe to find them. Join us for a complimentary webinar.

Blog

What Peloton Forecasts Got Wrong

Anjali Lai January 21, 2022
Yesterday, Peloton announced that it is temporarily halting production of its connected fitness products in the face of waning consumer demand. The surge of explosive growth in the early days of the COVID-19 pandemic — to the point that product delivery barely kept pace with the influx of purchase orders — established the company as […]
Blog

Supreme Court Ruling On Vaccine Mandates Doesn’t Change Your Calculus

J.P. Gownder January 14, 2022
On January 13, the US Supreme Court ruled that the Biden administration’s vaccination-or-test mandate for private businesses employing 100 or more workers could not be enforced by OSHA — the federal agency that covers private sector employers and workers in all 50 states. Ultimately, the ruling takes enforcement out of OSHA’s hands and puts it […]
Blog

The Next Decade Of Healthcare Is Primed For Seismic Disruption By Hospital-At-Home

Natalie Schibell December 22, 2021
The house call has made a comeback, accelerated by the pandemic. This is the leading edge of a monumental shift in healthcare.
Video

Predictions 2022: As Digitization Accelerates, Lack Of Equity, Labor, And Trust Will Plague Healthcare

Natalie Schibell November 1, 2021

Video

Predictions 2022: This Is A Year To Be Bold

Sharyn Leaver October 26, 2021

Innovation Lessons From The Pandemic

Read the 15 lessons tech leaders have learned from the pandemic.

Blog

The Emerging Mental Health Ecosystem Will Help Drive Down Costs And Increase Accessibility

Daniel Hong October 15, 2021
It was World Mental Health Day earlier this month, on October 10 — a day designated by the World Health Organization to raise awareness of mental health issues globally and to mobilize efforts in support of mental health. It’s a solid reminder to embrace the progress we’ve made in mental health support but also recognize […]
Blog

US Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties Caution Consumers

Anjali Lai October 14, 2021
In the wake of chronic caution fatigue, US consumers are looking to their most trusted brands to provide a sense of stability and reliability.
Podcast

Why Investing In Employee Wellness Is No Longer Optional

What It Means August 12, 2021
Employee wellness became a top priority during the pandemic. But will it remain one? VP, Principal Analyst James McQuivey and Analyst Jonathan Roberts discuss the role of employee wellness in the future of work.
Blog

Forecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In 2021

Andrew Bartels July 16, 2021
All categories of tech budgets will see growing demand this year and next, and software spending will be particularly strong.
Blog

Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Anjali Lai July 15, 2021
Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.

The New, Unstable Normal

Learn how COVID-19 will change business and technology forever in this webinar

Blog

Emotionally Charged Consumers Are Ready For New Experiences

Anjali Lai July 1, 2021
A reemerging sense of community has rekindled consumers' enthusiasm. Brands should match that enthusiasm to maintain strong momentum.
Blog

US Consumer Pandemic Recovery Outlook, June 2021: Health And Financial Fears Linger

Anjali Lai June 30, 2021
Sixteen months after the World Health Organization declared COVID-19 a global pandemic and more than a year after the US reached the highest number of confirmed COVID-19 cases and deaths globally, consumers are grappling with a mix of conflicting emotions. With the Centers for Disease Control and Prevention’s relaxation of restrictions, the biggest vaccine campaign […]
Blog

Post-Pandemic Travel: Consumers Seek Variety And Adventure Within Safe Circles

Anjali Lai June 30, 2021
Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt. Now that pandemic restrictions have […]
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