pandemic

Marketing’s shift to digital and its importance in a rapidly changing world will accelerate marketing investment. But growth will vary by industry.

Yesterday, Peloton announced that it is temporarily halting production of its connected fitness products in the face of waning consumer demand. The surge of explosive growth in the early days of the COVID-19 pandemic — to the point that product delivery barely kept pace with the influx of purchase orders — established the company as […]

On January 13, the US Supreme Court ruled that the Biden administration’s vaccination-or-test mandate for private businesses employing 100 or more workers could not be enforced by OSHA — the federal agency that covers private sector employers and workers in all 50 states. Ultimately, the ruling takes enforcement out of OSHA’s hands and puts it […]

The house call has made a comeback, accelerated by the pandemic. This is the leading edge of a monumental shift in healthcare.

It was World Mental Health Day earlier this month, on October 10 — a day designated by the World Health Organization to raise awareness of mental health issues globally and to mobilize efforts in support of mental health. It’s a solid reminder to embrace the progress we’ve made in mental health support but also recognize […]

In the wake of chronic caution fatigue, US consumers are looking to their most trusted brands to provide a sense of stability and reliability.

Employee wellness became a top priority during the pandemic. But will it remain one? VP, Principal Analyst James McQuivey and Analyst Jonathan Roberts discuss the role of employee wellness in the future of work.

All categories of tech budgets will see growing demand this year and next, and software spending will be particularly strong.

Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.

A reemerging sense of community has rekindled consumers' enthusiasm. Brands should match that enthusiasm to maintain strong momentum.

Sixteen months after the World Health Organization declared COVID-19 a global pandemic and more than a year after the US reached the highest number of confirmed COVID-19 cases and deaths globally, consumers are grappling with a mix of conflicting emotions. With the Centers for Disease Control and Prevention’s relaxation of restrictions, the biggest vaccine campaign […]

Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt. Now that pandemic restrictions have […]

Retail recovery is proceeding at different rates in various parts of the US. See how our US retail recovery heat map reflects factors such as economic sentiment, change in COVID-19 cases, vaccine rates, and retail foot traffic.

When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. Our multimodal consumer analysis shows […]

In the US, the Centers for Disease Control and Prevention (CDC) reported that, between January 8 (the highest peak in the US) and May 12, the seven-day moving average of new cases decreased 85.8%. Vaccination rates are steadily increasing, and the CDC has relaxed mask guidance for vaccinated individuals. The US is finally entering a […]

It’s impossible not to see how consumers have felt the pressure of the 2020 pandemic. People have faced job losses, extended furlough, or enforced remote work while also managing homeschooling and the social (and psychological) impact of lockdown. Then there were those on the front lines: key workers struggling to do their jobs while COVID-19 […]

As reopening slowly begins, we’re joined by VP and Principal Analyst Sucharita Kodali to explore how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward.