Welcome to this episode of FORR in 3.
In this video, Amanda LeClair and I discuss whether digital maturity matters, based on our survey of almost 800 enterprises in North America and Europe. (Spoiler alert: It does matter.) For example, unlike digital beginners, which often pursue initiatives in an uncoordinated way, advanced firms treat technology as a business asset. They work in concert across IT, marketing, and business to establish digital programs that allow them to reinvent their business models.
For more insights, Forrester clients can check out the full report here. Forrester clients can also benchmark themselves against their industry peers by taking our digital maturity survey. And if you have more questions, please reach out to schedule an inquiry.