Amanda LeClair

Technology executives face an age-old dilemma when it comes to tech services partners: They need partners that can help with business and customer solutions, that have strong relationships with relevant industry providers, and that can align with their company’s core values and culture. Tech executives also need the old standbys from their partners: Bring more […]

Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match. In recent years, Workday has sought to expand that foothold and compete more broadly to serve as a digital operations platform by expanding into financials […]

Marketers, e-commerce directors, data analysts, content operations managers, master data management (MDM) managers, heads of channel management … these are just some of the roles of people we talked to for our recently published Forrester Wave™ evaluation on product information management (PIM) vendors. This diverse set of PIM users reflects how this role has broadened […]

In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.

Thanks to Emma Huff, a senior RA on our team, for this post. When it comes to digital transformation, your service providers are not “extra hands on deck.” They can and should be partners in strategic thinking and bring to the table industry best practices, creative design, operational execution, and organizational change management. The Forrester Analytics Global Business Technographics® Business And Technology Services Survey, […]

It’s time for change management to be considered a fundamental aspect of evaluating transformation services providers.

If you're a product company, an enterprise product information management (PIM) strategy is a critical step toward better product experiences. Learn how to get started.

Forrester has had the pleasure of working with many change agents working at every level of government who have already adopted Agile principles to drive change. Learn more.

“Product data is the lifeblood of many large enterprises. For manufacturers and CPG companies, the efficiency of the product supply and distribution chain may be their one and only true differentiator,” Forrester wrote in 2009. Ten years later, it’s still true, and data synchronization is the means to connect that data outside your org to […]

Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year. We’re not surprised — our forecast predicts that by 2023, CMOs will spend nearly $150 billion on various digital marketing channels in […]

With Forrester’s Digital Transformation & Innovation 2019 Forum in Chicago right around the corner, I’m happy to introduce something new this year on the sponsor floor: the Experience Zone. What is it? The Experience Zone is an opportunity to play around and interact directly with solutions that leverage some of the emerging technologies, like AI and video recognition, that […]

I am happy to introduce the very first FORR/3 episode! In this episode, Nick Barber and I discuss Accenture’s recent acquisition of the creative agency Droga5, what this means, and how it reflects some of the broader trends I see in the tech services market.

Much of my research on Agile team working, developer spaces, and innovation labs is guided by my strong belief that even in the face of seemingly insurmountable problems, there are small changes within your control that you can make to just get started (whoever you are, whatever role you’re in). Part of those changes can […]

The lines between agencies, consultancies, and tech services firms are continuing to blur. This convergence is driven in part by an acquisition-heavy strategy. Like in 2017, the last year of acquisitions saw cloud and agency capabilities as most in demand. But what does this mean for buyers? Your go-to boutique agency may (soon) be part […]

Historically, SAP has not been as renowned for innovation as some of its pure SaaS competitors, like Salesforce. But between a steady stream of SaaS (and now data) acquisitions, a notable and ongoing effort to simplify the product portfolio, and clear messaging around marrying the X (experience) and O (operations), SAP’s own digital revolution is […]

I’ve been waiting for today to use a Halloween-themed title to promote a topic Chris Condo and I have been discussing for a long time: the most common missteps we see clients make in their digital services projects. Next month on November 29, we’ll be hosting a webinar to discuss the top six mistakes we see clients make and how to prevent […]

Virtually all global services firms have invested in digital studios, and for many agencies, it’s just the way they’ve worked for years. But despite these investments, many services buyers don’t know what digital studios are — never mind how they can utilize them. Whether you’re heading up a digital business team or a services firm at […]

The set of relevant services for SAP in the services market is growing, fueled by SAP’s recent cloud acquisitions and focus on the digital core. Watch below to learn more, and find the full report here: “The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q2 2018.”   Check out the report to see how the […]