Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.
Forrester has always had a rich foothold in the consumer landscape. Whether it’s our thought leadership on the empowered consumer, values-motivated consumer, media and tech behaviors, consumer trust, or our annual consumer predictions, we’re constantly researching what drives consumer choice. Forrester’s global Consumer Benchmark, Recontact, and Pulse Surveys, coupled with our ConsumerVoices Market Research Online Community, gives us a data-driven view into the latest consumer trends — and how they ultimately affect B2C marketing.
Join us in welcoming Audrey Chee-Read, who brings her passion for the consumer to Forrester’s B2C CMO team.
I love representing the voice of the consumer in the room.
Audrey has over 12 years of hands-on experience in consumer insights and brand planning. She’s worked across industries including CPG, financial services, retail, and health & fitness — at ad agencies including Leo Burnett and Hill Holliday and on the brand side at The Boston Beer Company.
A maestro at quant and qual research methodologies, platforms, and tools, Audrey won’t just spotlight shifts in consumer behavior but will also provide the “why” behind these shifts to help CMOs elevate their marketing strategies. Coming fresh from the field, Audrey’s experience adds yet another credible thought partner for Forrester’s B2C marketing executive clients on topics that include:
- Consumer attitudes.
- Purchase drivers.
- Technology adoption.
- Needs and expectations.
- Brand perception.
- Trust and values.
Check out the video above to learn more about Audrey. And if you’re a Forrester client, you can set up a Forrester guidance session with her starting today.