What Is Forrester’s Definition Of Enterprise AI?

After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s Customer Experience Summit North America, you’ll discover how emerging technologies — from generative AI to adaptive interfaces — are reshaping the way brands connect with customers.

Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.