Blog
Basware hosted its annual Customer VIP Event in Austin, Texas, from October 22 to 24, 2025, marking the company’s 40th anniversary. The gathering highlighted a strong sense of community among attendees and offered a window into Basware’s customer-driven innovation culture. From the discussions and sessions during the event, I found several insights stood out: Invoice […]
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Since July, I’ve attended HubSpot’s INBOUND, Oracle’s AI World, and SupportLogic’s Enterprise AI for CX conferences. I’ve also been briefed by a dozen and a half customer service solution vendors and talked to more than 50 of their customers or other service professionals. For a category with the first commercial software applications emerging as far […]