Say Goodbye To MQLs, No Thanks To MQAs, And Hello To Opportunities

The traditional leads-based approach is failing B2B marketers. In this on-demand webinar, learn how to move away from marketing-qualified leads and accounts and embrace an opportunities-based approach that reflects how buyers actually buy.

Featured Blogs & Podcasts

Blog

Endpoint Management 2023: It’s Back To The Basics

Tanium's Converge conference reveals how customers are tackling the most persistent challenges in endpoint management today.
Blog

Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.

How Leaders Are Tackling Their Most Pressing Priorities

Discover how leaders like you are staying ahead of change, tackling their top priorities, and readying their teams to deliver results in record time.

Podcast

How A Sharper Customer Focus Will Fuel B2B Growth In 2023

As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this week’s What It Means, VP, Principal Analyst Ross Graber discusses this and other 2023 predictions for B2B marketing and sales leaders.

Predictions 2023 Insights

Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.

Podcast

How A Sharper Customer Focus Will Fuel B2B Growth In 2023

What It Means 11 hours ago
As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this week’s What It Means, VP, Principal Analyst Ross Graber discusses this and other 2023 predictions for B2B marketing and sales leaders.
Blog

Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies

Ellen Carney November 30, 2022
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

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