Predictions 2022

2022’s disruptive forces will necessitate bold decisions — Will you be ready to act?

Discover the 12 critical business trends that will define 2022 and influence your organizations’ success or failure. Download the guide to learn why:

  • 10% of tech execs will invest to radically expand creative capabilities.
  • B2C CMOs will take bold, public action on ESG goals.
  • One-third of hybrid work attempts will fail … at least at first.
  • $10 billion will flow to vendors who prioritize accessibility.

Featured Blogs & Podcasts


Predictions 2022: This Is A Year To Be Bold

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Employee Vaccination Mandates: Indecision Is The Riskiest Decision Of All

It can be the carrot or the stick, but the key to a successful vaccination incentive is to make a definitive decision.
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Predictions 2022 Guide — Get A High-Level Overview of 2022

Read Forrester's top predictions across technology, marketing, CX and more in this new guide.

Predictions 2022: A Year To Be Bold

2022 will unleash opportunity and disruption across tech, sustainability, marketing, customer experience, and more. Start preparing now with our 2022 predictions.


How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week’s What It Means, Vice Presidents Craig Moore and Ian Bruce discuss Forrester’s 2022 Planning Assumptions for B2B marketing executives and how they can position themselves and their teams for success.
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Experience Design

Getting experience design (XD) right is essential to CX transformation. But what is experience design — and how can it differentiate your brand? Read Forrester’s insights on elevating design to build more powerful customer connections.


Gluttonous Persuasion: The Christmas Dinner Problem Of Retail

Andrew Hogan 5 days ago
Retailers: of course it’s ok to influence people to choose your products. What you should avoid is veering from persuasion into coercive and deceptive design (formerly referred to as dark patterns).
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European Banks Still Struggle To Balance App Functionality With User Experience

Karine Cardona-Smits 5 days ago
Mobile apps have become the channel of choice for millions of Europeans. Forrester’s data shows that some 40% of French, 54% of Italian, and 54% of UK online adults have done their banking on a smartphone in the past month. We have been evaluating mobile banking apps for over a decade through our Forrester Digital […]
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How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.

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