Predictions 2022 For CX Leaders

This year, CX is ready to lead. Discover the five critical trends that will spell out success in 2022. Join our complimentary CX predictions webinar hosted by Senior Analyst Judy Weader and Principal Analyst Gina Bhawalkar.

Featured Blogs & Podcasts


Déjà Vu: Don’t Let AIOps Be CMDB All Over Again!

There's a big risk in setting unrealistic expectations for AI for IT operations. Learn how to avoid it.

The Unstoppable Rise Of Central Bank Digital Currencies (CBDCs)

With the broader rollout of the e-yuan next month, government-backed digital currency will enter a new era. What will it hold for banks, non-financial services firms, and society at large?

Curiosity Powers Progress

Forresterites collaborate on the ideas and initiatives that change the course of business.

We Are Honored: Glassdoor Employees’ Choice Award

For the fifth time in six years, Forrester has been honored with a Glassdoor Employees’ Choice Award, recognizing the 100 Best Places to Work in the US in 2022. This award is based solely on the input of employees.


How To Make Sense Of, And Get The Most From, Sales Technology

Today’s sales technology can improve nearly every aspect of selling — if it’s chosen wisely. This week, VP and Senior Research Director Phil Harrell discusses how B2B sales leaders should evaluate tech tools to make the right choices for their organization. He also introduces Forrester’s new Ask A Sales Leader podcast, which will feature interviews with sales executives on a wide range of sales topics.
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Chief Sales Officer

Sales leaders face myriad pressures, but at the core is a singular imperative: Have a sound strategy for delivering repeatable, scalable sales growth. Read our insights to help build and communicate sales strategy, enhance sales productivity, and deliver consistent results.


Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO

Ask A Sales Leader 3 hours ago
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.

How To Make Sense Of, And Get The Most From, Sales Technology

Ask A Sales Leader 5 days ago
How can sales technology help your sales organization improve productivity and results? And with so many options available, what technology should you purchase to assist your sellers? On this special episode of Ask A Sales Leader, host Phil Harrell takes questions from his Forrester colleagues on the ways sales technologies can benefit sales organizations and how sales leaders should navigate the convoluted landscape of sales tech solutions.

Ask A Sales Leader: A Forrester Podcast

Hear what it takes to achieve and sustain success from top B2B sales leaders.

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