Planning Assumptions 2022

Discover the trends that will define B2B marketing, sales, and product in 2022. Find actionable advice to focus your planning and come out ahead. Explore our guides, blog posts, podcasts, and more.

Featured Blogs & Podcasts


The European Union’s Sustainable Finance Regulation Jigsaw Is Almost Complete

The EU has committed to becoming the first climate-neutral bloc in the world by 2050. Learn which regulations will support this transition.
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The Recipe For Holiday Success: A Heaping Helping Of Confidence

It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that confidence.
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Predictions 2022 — Be The First To Know

The past year was full of uncertainty and surprises. But you weathered the storm. Want to find out what 2022 may have in store? Sign up to get notified when Forrester’s 2022 predictions are available. Whether you’re in IT or CX, marketing or sales, you’ll want to read the bold calls we make for 2022.

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How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week’s What It Means, Vice Presidents Craig Moore and Ian Bruce discuss Forrester’s 2022 Planning Assumptions for B2B marketing executives and how they can position themselves and their teams for success.
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Experience Design

Getting experience design (XD) right is essential to CX transformation. But what is experience design — and how can it differentiate your brand? Read Forrester’s insights on elevating design to build more powerful customer connections.


Service Design’s Cocreation Principle: The Secret Sauce For Success

Karine Cardona-Smits September 28, 2021
Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.
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Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar September 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.