Predictions 2022 Live

We’re sharing what you’ll need to succeed in 2022. Get a live look at our predictions for consumer behavior, CX, technology, B2B marketing, and B2C marketing. Plus, a CEO outlook from Forrester CEO George Colony and an audience Q&A with Forrester analysts.

Featured Blogs & Podcasts

Blog

Happy New Year? What To Know About Employee Burnout In 2022

We spent the entire pandemic studying wellness and well-being at work and our data shows that burnout is not as simple as you think.
Blog

From Compliance To Privacy UX: Regulators Come For Dark Patterns

UX regulators are cracking down on dark patterns. Here's how to ensure your privacy journeys aren't on the road to big fines.

Curiosity Powers Progress

Forresterites collaborate on the ideas and initiatives that change the course of business.

We Are Honored: Glassdoor Employees’ Choice Award

For the fifth time in six years, Forrester has been honored with a Glassdoor Employees’ Choice Award, recognizing the 100 Best Places to Work in the US in 2022. This award is based solely on the input of employees.

Podcast

Predictions 2022: The Future Of Work Has Arrived. Now What?

The future of work became unexpectedly real during the pandemic. Find out how work will evolve in 2022, as VPs James McQuivey and J. P. Gownder dig into our 2022 predictions for the future of work.
Statement on COVID-19
Read our most up to date policies and procedures related to the coronavirus.

Chief Sales Officer

Sales leaders face myriad pressures, but at the core is a singular imperative: Have a sound strategy for delivering repeatable, scalable sales growth. Read our insights to help build and communicate sales strategy, enhance sales productivity, and deliver consistent results.

Blog

Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)

Veronica Iles 42 mins ago
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.
Podcast

Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO

Ask A Sales Leader 4 days ago
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.

Ask A Sales Leader: A Forrester Podcast

Hear what it takes to achieve and sustain success from top B2B sales leaders.

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