B2B Summit APAC

Explore the trends that will shape B2B marketing and sales in the Asia Pacific region. Discover tools and frameworks that will help accelerate your success. Join us September 20-21 in Singapore and as a digital experience.

Featured Blogs & Podcasts

Blog

Key Takeaways From Health Insurers’ Q2 Earnings Calls: What We Can Learn About The Future Of Healthcare

Health insurers' recent earning calls reveal where the healthcare industry is headed. Learn health insurers' top trends and priorities.
Blog

Next On The Data Deprecation Docket: Location Data

As FTC scrutiny grows, location data could be next on the data deprecation chopping block. Here's what marketers need to know.

Forrester Launches Forrester Decisions for Digital Business & Strategy


Podcast

The Case For Modernizing Your Operational Platforms

If aligning your operational platforms with your customer-facing platforms is way down on your IT roadmap, you might want to move it up. Hear VPs Linda Ivy-Rosser and Liz Herbert explain why in this episode.

Annual Marketing Planning Insights

Sound annual marketing planning focuses your efforts and keeps resources aligned as you work toward long-range strategic objectives. Read our insights to improve your planning process.

Blog

Building The Elements Of Your B2B Marketing Plan

Craig Moore July 13, 2022
Once you've gathered the input needed to create an annual marketing plan, the next step is to define the plan's components. Learn how, step by step.
Blog

The Three Key Inputs You Need For B2B Marketing Planning

Craig Moore July 6, 2022
For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.

Seven Steps To An Effective Annual Marketing Plan

Discover a step-by-step process for building an annual marketing plan that sets your organization up for success.

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