We’re sharing what you’ll need to succeed in 2022. Get a live look at our predictions for consumer behavior, CX, technology, B2B marketing, and B2C marketing. Plus, a CEO outlook from Forrester CEO George Colony and an audience Q&A with Forrester analysts.
For the fifth time in six years, Forrester has been honored with a Glassdoor Employees’ Choice Award, recognizing the 100 Best Places to Work in the US in 2022. This award is based solely on the input of employees.
Sales leaders face myriad pressures, but at the core is a singular imperative: Have a sound strategy for delivering repeatable, scalable sales growth. Read our insights to help build and communicate sales strategy, enhance sales productivity, and deliver consistent results.
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.