Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relationship matters more than ever and the key benefits of effective CMO-CIO collaboration.
AI has proliferated through the marketing technology stack in recent years. ML algorithms have gotten smarter, vendors are introducing and refining capabilities for actioning those deep insights, and modern buying behaviors continue to push marketers to rethink their approaches to the customer experience (CX). From data enrichment to prioritization to bidirectional communications, AI-powered technologies are […]
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.