Predictions 2022 For CX Leaders

This year, CX is ready to lead. Discover the five critical trends that will spell out success in 2022. Join our complimentary CX predictions webinar hosted by Senior Analyst Judy Weader and Principal Analyst Gina Bhawalkar.

Featured Blogs & Podcasts


Social Media Plays A Bigger Role In Commerce Than Just Buying

Social media can't serve advertisers well as a standalone commerce channel. Instead, treat it as a key driver in the discover and explore stages of the customer journey.

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

Looking to capitalize on advertising budget increases? Here's how to help your spend go farther.

Curiosity Powers Progress

Forresterites collaborate on the ideas and initiatives that change the course of business.

We Are Honored: Glassdoor Employees’ Choice Award

For the fifth time in six years, Forrester has been honored with a Glassdoor Employees’ Choice Award, recognizing the 100 Best Places to Work in the US in 2022. This award is based solely on the input of employees.


Tech Trends To Watch In 2022

Forrester analysts provide their 2022 predictions for AI, automation, cloud, and internet of things (IoT) in this special edition of What It Means.
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Chief Sales Officer

Sales leaders face myriad pressures, but at the core is a singular imperative: Have a sound strategy for delivering repeatable, scalable sales growth. Read our insights to help build and communicate sales strategy, enhance sales productivity, and deliver consistent results.


Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)

Veronica Iles January 21, 2022
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.

Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO

Ask A Sales Leader January 18, 2022
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.

Ask A Sales Leader: A Forrester Podcast

Hear what it takes to achieve and sustain success from top B2B sales leaders.

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