B2B Summit EMEA

Join us for the region’s premier event for B2B marketing, sales, and product leaders. Explore the latest research, methodologies, and tools to help accelerate your path to growth.

Featured Blogs & Podcasts


The Force Is With You — When Your Stakeholders Experience The Value They Expect

Goodbye features, hello value. Learn the benefits of taking a human-centered design approach within your IT organization.

US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?

Customers’ digital banking expectations have shifted. We look at three features that are now key in customers' minds.

Forrester Launches Forrester Decisions for Digital Business & Strategy


Why The CIO-CMO Partnership Matters More Than Ever

Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relationship matters more than ever and the key benefits of effective CMO-CIO collaboration.

AI Insights

AI has the potential to fundamentally change how work gets done. Read Forrester’s latest insights and perspectives on AI here.


Three Mindflaying Facts About AI For B2B Marketers

Jessie Johnson 10 hours ago
AI has proliferated through the marketing technology stack in recent years. ML algorithms have gotten smarter, vendors are introducing and refining capabilities for actioning those deep insights, and modern buying behaviors continue to push marketers to rethink their approaches to the customer experience (CX). From data enrichment to prioritization to bidirectional communications, AI-powered technologies are […]

2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova 6 days ago
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.

Is Your Data Ready For AI?

Learn the eight key aspects of an AI-first data strategy.

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